Boyzone’s Keith Duffy debuts career change – and fans are finding it hilarious

Fans of

star

were left in stitches after a new video featuring him was released online – in a bid to promote his new business venture, Tyreland.

Keith teamed up with former Ireland international rugby player Shane Byrne and comedian Peter McGann to create the video which parodies Ireland's Call, the country's rugby anthem.

In the very music-video style clip, Keith, who recently hit out at scammers, can be seen dressed in overalls and a pair of sunglasses as he stands amongst tyres whilst smoke fills the air.

He then starts walking toward the camera as he sings: "Come for service, come for value, come for prices can't be beaten.

"We have come to answer your motor's call. I've got four new tyres her in Tyreland."

He's then joined by comedian Peter and two more men as they sing: "Tyreland, Tyreland. We're waiting on your call. Mobile or in-store, options we've got them all."

After seeing the video on X – formerly known as Twitter – fans rushed to give their reactions, as one wrote: "Fantastic. Glorious. Shane Byrne Keith Duffy outstanding choices. I am in awe of it."

Another person said: "I thought I couldn't hate Ireland's Call any more yet here we are," whilst a third wrote: "Incredible. Horrifying. 10/10".

This video came after Keith announced his partnership with Tyreland earlier this year – in a clip that was later parodied by comedian Peter.

Keith, 40, spoke to the camera as he drove a fancy sports car and invited people to sign up to work for Tyreland, in a call-to-action style clip in which he said: "We need you" – similar to the famous poster used to get people to enlist in the army in World War 1.

The clip was then parodied by Peter, and the result made for rather hilarious viewing, with Tyreland reposting it to Instagram.

Peter could be seen 'responding' to various parts of Keith's Tyreland speech, such as replying, 'Me?' when Keith said, 'We need you'.

Peter appeared to be in shock at having been asked to participate in the official advert in October, as he took to X to share a screenshot of his inbox, in which there was a message from Keith asking him to call him.

He captioned the post: "To think when I got this notification last Friday I thought I was going to get a battering instead of an invite to make music history."

In the comments of the advert video, Peter wrote: "I can’t stress enough how quickly it happened and how little I had to do with it."

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