How to use Animated Explainer video in Healthcare Industry?

November 15, 2023

People who watch animated explainer videos are more likely to retain information and have a positive attitude towards the product or service that is being promoted.

Explainer videos are a great way to explain complex ideas, engage people and explain things in an engaging and creative way. An explainer video for the healthcare industry is a brief animated video that explains a thing (a process, a product or a service) in an engaging and creative way. When you have a product or service that is difficult to understand, explaining it with an animated video can help your audience understand it. You can show how the product works, what makes it different from what’s already out there, etc. This will make people more interested in buying this product because they know exactly what they’re getting into.

Explainer videos are a great marketing tool: They don’t just show customers how something works but also convince them why they should buy it. An explainer video gets them excited about trying something new which gives you an edge over your competitors who don’t employ this technique yet!

Healthcare professionals are always short on time 

  • Explainer video is a great way to communicate with your audience.
  • It’s short and easy to understand.
  • You can use them to explain complex concepts, what you do, and how you help people.

It’s a great way to show your personality and engage with your audience. And it makes you more relatable. The best videos are short, between one and two minutes. These days, people don’t have time to watch long-form content anymore.

Engage your audience on the go

Animated explainer videos are short and to the point. They help you bypass that barrier and engage your audience even if they are on-the-go. The best part? Explainer videos are easy to understand, which helps you connect with your audience better. They are also engaging and shareable, which means that people will be more likely to watch them than any other content out there!

And when it comes to the healthcare industry, you want to make it as appealing as possible for your customers. Animated explainer videos are one of the best means to engage your target audience in a more meaningful way that traditional marketing materials.

Explainer video is a short, creative and engaging video that explains a thing like product or service in an easy-to-understand format. It can be used for any industry including Healthcare Industry. These videos have been proven beneficial for people on the go as they’re easily digestible by anyone who watches them regardless of their age or background knowledge about the subject matter being explained.  If your medical establishment uses a mobile app for customer care, you can also create a mobile app explainer video to help them navigate it.

Custom characters are the best way to engage your audience. They are more relatable than real people and can be used to tell a story, explain a process or product, or service. An animated explainer video with custom characters is an ideal marketing tool for healthcare companies because of their ability to convey health information in an engaging manner.

Animated characters help you bring your message to life and engage the audience like never before.

Using an animated character is a great way to engage your audience, especially when explaining complex concepts. The use of animated characters in explainer videos is also gaining popularity because they are fun, engaging and easy to understand.

Golden rules

The 4 rules to follow while designing animated characters for your healthcare explainer video – 1) Realism 2) Recognition 3) Relatability & 4) Unique Characters.

  • Realism – Animated characters are very similar to real actors and therefore, it is important that they possess the same traits as a human being. It should look like a human being but with some additional features which makes them stand out from the crowd and be memorable.
  • Recognition – All animations are not made equal when it comes to popularity or recognizability of the brand/character itself. A character such as Minions from Despicable Me series has become one of the most recognizable brands in Hollywood today because of its popularity among kids and adults alike who have seen at least one movie featuring these adorable yellow creatures with big eyes and funny accents on their speech patterns.

You can achieve this by doing research about other successful animated characters like Minions or Pokemon before creating an animation for your brand/product so that you know what works well with audiences across different demographics (age groups). You may also want to contact an agency specializing in creating these types of animations so they can help guide you along during this process!

Appeal to the audience

While creating a medical explainer video, you will have to be aware of the fact that it is not only important to make your product or service look attractive but also to represent it in a form which can be easily relatable and recognizable. In order to make your explainer video more relatable and recognizable, you need to create characters that are unique with respect to the target population. You can use various ways such as typographic character designs, cartoon characters etc., for creating such characters for representing your brand.

These character designs are aimed at increasing their appeal to the target population of your medical explainer video. The character design will help in making them more relatable and recognizable about your brand so that they can easily relate themselves with it!

These characters will be unique to represent your hospital, clinic or pharmacy brand

Animations are essential for any explainer video. It is a powerful tool that helps you communicate with the audience, which is why it is highly recommended to use animated characters in your healthcare explainer videos.


When you are designing an explainer video for the healthcare industry, it’s important to remember that you are dealing with a niche audience. And when it comes to this audience, it’s even more crucial for you to make sure that your message is heard loud and clear by them. To do so, you need to strike a balance between keeping things simple and yet engaging enough so that the viewer doesn’t feel bored while watching the video. So how do we achieve this? Well, one of the ways is through engaging visuals like animated characters or illustrations which makes your message visually appealing as well as fun to watch!