One in four Brits have 'no idea' where their coffee comes from, study finds – and reveals how we choose our morning brew | The Sun

ONE in four coffee drinkers have "no idea" where their morning brew actually comes from.

A poll of 2,000 adults who drink coffee found 48 per cent don’t know how long it takes to go from a bean to a piping hot cup.

And 19 per cent are unsure how the beverage is produced at all.

Nearly one in 20, or four per cent, even believe coffee is farmed in the UK.

And 45 per cent admit it can be easy to forget that coffee is a natural product which comes from a tropical plant.

Jasmine Bilham, from Nestlé UK and Ireland which commissioned the research, said: "Coffee is so entrenched in our daily routines that it can be easy to forget about the incredible journey it takes from countries like Brazil, Vietnam and Mexico to coffee factories right here in the UK.

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"Understanding the coffee process helps us to make better choices that have a positive impact on the world around us.

"In the UK, 264 cups of our coffee are drunk every second – that’s a lot of coffee drinkers who are supporting responsible coffee farming, as well as investments in recyclable packaging and renewable energy."

The research also explored what influences shoppers when they’re buying coffee.

It found that price, coffee type and flavour preference seem the most important factors, followed by roast level and aroma.

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And as for sustainability, 81 per cent of coffee drinkers think companies have a responsibility to be environmentally friendly and socially responsible.

Some 67 per cent like to stick with the brands they know.

But of the 26 per cent who do mix it up, 30 per cent would choose a new one based on how eco-friendly it is.

It also emerged the average coffee drinker enjoys 657 cups per year.

Almost half, 48 per cent, value the warmth and comfort they get from the drink – and 27 per cent welcome its energy boost.

Half enjoy their coffee with just a dash of milk, 32 per cent like it very milky and 16 per cent have it black.

And the majority, some 58 per cent, don’t add sugar.

The study, carried out via OnePoll, also found 71 per cent think it’s important they have at least one mug of the drink every day.

And 59 per cent felt it essential their coffee is "spot on" to ensure the day gets off to a good start.

Nestlé’s Jasmine Bilham added: "As a leading food and drink company, it’s our responsibility to deliver what shoppers want and to use our scale and focus on sustainability as a force for good in the UK and around the world. 

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"Eight decades of expertise go into sourcing our coffee beans responsibly.

"They’re then tested seven times before they even reach our Derbyshire factory, where our highly trained coffee testers work hard to ensure the end product consistently delivers the great taste and quality shoppers expect."

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