Calling All Solopreneurs! Here’s Your Go To Guide To Video Marketing

Calling All Solopreneurs! Here’s Your Go To Guide To Video Marketing

July 5, 2020

Being a solopreneur handling your whole business on your own is almost as good as being a one-man army. You are in charge of the core as well as non-core activities and have to make sure that they all run smoothly.

So apart from creating videos and finding out which is the best video editor without watermark for you, you also have to handle marketing operations. To do this, you need to be well-versed with the basics of video marketing. 

The Basics Of Video Marketing

Here are a few tips that will help you navigate this path without making it seem too daunting. Use them and ensure a smooth and successful marketing plan.

1. Know your audience

When a certain brand or creator is going to market themselves or their work, be it in any form, one of the most important things that they need to do is determine who exactly their audience is.

It is a known fact that different type of content attracts a different type of audiences. It is important for you to figure out in the start itself regarding exactly who your audience is or who you want it to be. First, know what their age group, creative preferences, gender, location and basic details are.


Make and market your content keeping these people in mind. Find out which social media platforms they use the most. You can promote your content there and target exactly the type of audience you need. 

2. Fix goals

When crafting a marketing plan, it is necessary to determine what exactly your goals and missions are. Do you want to achieve a certain number of followers or views? 

Do you want to generate a substantial remuneration from this content? Or do you simply want to spread a message?

According to these goals, you can then decide where and how to promote your videos. If you want monetary gains, naturally an investment will be required. 

If so, decide which platforms you would like to invest this money in. If you have these pre-determined goals, you can frame your plan accordingly.

When your marketing strategies are moving towards certain goals, they are more streamlined, focused, and there are lesser chances of going off tracks. This can save you a considerable amount of time and money as well.

3. Invest in equipment

When you are starting off with a YouTube channel or marketing project, regular and basic equipment should do the trick. But once you start getting better at it and increase your reach, you have to make sure that along with your marketing, your video is doing equally great.

A good marketing campaign but poor video quality will only discourage viewers. Due to this, try and keep an eye out for new and better equipment that can help you make videos better. 

Be it lights, cameras, microphones or supplementary softwares. You should be well-informed regarding them all and have some finances kept aside for the same if the need arises.

4. Edit wisely

Just like it was mentioned in the previous point, it is important to be on the lookout for things that make your job easier. Similarly, it is also important to know where you can save money so that you can use the money in other places like marketing. 

One such part is the editing of the video. Most people hire professionals for the same, but with the rise of video editing websites, you can easily edit your own videos using templates and other features. The fact that you can comfortably edit and mix sound and effects in your video has been a great convenience to many marketers. 

These websites also include a free outro maker no watermark so that you do not have to go through unnecessary hassles when it comes to video editing.

5. Use appropriate thumbnails

Tasks like marketing and promotion of videos become much easier if, during the initial stages of production, content is given first priority. While making the video, creators should try and keep in mind that they have to make an equally interesting thumbnail too.

Marketers can help and pitch in with certain thumbnail ideas that they think will work best when promoting the video. It is important to make these thumbnails in a way that incites curiosity within the viewer. 

If this is done, the task of marketing becomes practical. Now the only thing left to do is target the right audience and post regularly to ensure the content reaches its maximum potential.

Hence, small things like video titles and thumbnails matter a lot when promoting a video, and it is crucial for creators to give them a certain amount of thought rather than casually coming up with something a lot less engaging.

6. Rope in other creators

As a solopreneur, it might get frustrating at times to do all the work on your own and keep on struggling relentlessly to produce a good marketing strategy. At such times, you can rope in an influencer or another creator that can do some of your work when it comes to branding.

It is your responsibility to choose an influencer that will be appropriate to market your viewers. After you have done this, you can ask them to carry out day to day promotions on a revolving basis where they engage with the content you put up and increase your views. 

This is a quick and relatively easy way for you to target a larger audience since the audience of the influencer becomes your potential audience as well.

7. Use promotional strategies

There are certain important things that are taught to marketers and digital creators when they take up relevant courses. One of the main things this includes is the importance of SEO and SMM. 

Search engine optimization or SEO is the process of using keywords to target your audience. This is a very effective strategy since it helps you get more clicks and ensures that you stay on top.

Social media marketing, also known as SMM is also a great tool that includes various activities marketers can indulge in to better promote their content. Do your due research and in no time will you ace this skill and see your numbers improving.


Video marketing has been on the rise ever since print mediums have taken a fall. Most people want to consume video-based content since the attention span and relatability is higher here.

Hence, it is important that you make use of this development to the best of your advantage and transform your marketing plans to promote your videos to the height of its capabilities.