ITV ‘fear Matt Hancock’s I’m a Celebrity appearance will lead to NTA boos’
September 4, 2023I’m A Celeb: Matt Hancock burns the camp’s rice
ITV bosses are said to be concerned that if I’m a Celebrity…Get Me Out Of Here wins an award at tomorrow night’s NTAs there will be a negative reaction from the audience.
They are reportedly fearful that the flagship show, which has won the Bruce Forysth Entertainment Award for the past four years, will be booed if it wins again due to Matt Hancock featuring in the last series.
The ex-health secretary, 44, appeared on the show after resigning from the cabinet for breaking his own social distancing rules when he was caught in a clinch with then aide and now girlfriend Gina Coladangelo.
He eventually finished in third place behind Hollyoaks’ Owen Warner and Lioness champion Jill Scott.
During his time on the show Matt divided both viewers and fellow campmates and in particular he clashed with popstar Boy George.
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“They don’t want that glorious moment on stage to be affected by anything negative, but they also know the strength of feeling against Matt,” a source reportedly said.
“They realise there’s not a great deal they can do to control the crowd of up to 20,000 people,” they told The Sun.
“Anyone who saw I’m A Celebrity last year and the reaction he sparked among campmates will see that he still has the power to divide more than two years after he was forced to quit Cabinet,” they said.
Express.co.uk has contacted both ITV and Matt Hancock for comment.
Upon his jungle exit the West Suffolk MP, who was being paid to serve his constituents whilst in the jungle discussed his controversial choice to appear on the show.
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“I wanted to show what I was like as a person,” he told show hosts Ant and Dec. “Lots of people come to me with preconceived ideas, for obvious reasons.
“And I just wanted to be myself. But I also actually strongly believe that for politicians as a whole, we don’t come across as human enough.
“And this is probably the most extreme way of just showing who you are, I am someone who throws himself into things.
“And we managed to talk about some important things here,” he said.
Matt said prior to his appearance on the show he wanted to raise awareness of dyslexia. During a couple of the jungle chats, he pointed out he struggled with written tasks when he was younger due to the condition.
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