{"id":144854,"date":"2023-12-18T11:56:14","date_gmt":"2023-12-18T11:56:14","guid":{"rendered":"https:\/\/theprojectsworld.com\/?p=144854"},"modified":"2023-12-18T11:56:14","modified_gmt":"2023-12-18T11:56:14","slug":"ice-lolly-themed-ipa-is-axed-over-its-appeal-to-children","status":"publish","type":"post","link":"https:\/\/theprojectsworld.com\/world-news\/ice-lolly-themed-ipa-is-axed-over-its-appeal-to-children\/","title":{"rendered":"Ice-lolly themed IPA is axed over its appeal to children"},"content":{"rendered":"<h1> Beer fears! Ice-lolly themed IPA is axed over its appeal to children after mother complained when her young son saw his father drinking the rocket-inspired drink and burst into tears because he wasn&#8217;t allowed to try it<\/h1>\n<ul>\n<li><strong>Alcohol regulator Portman Group upheld the complaint against Northern Monk<\/strong><\/li>\n<li><strong>Rocket Lolly IPA also broke rules on the visibility of strength information<\/strong><\/li>\n<li><strong>The Leeds-based beer maker previously discontinued its hot cross bun beer<\/strong><\/li>\n<\/ul>\n<p>An ice lolly-themed beer has been axed after a boy saw his father drinking it and burst into tears because he wasn&#8217;t allowed to try it .<\/p>\n<p>The four-year-old&#8217;s mother complained about Rocket Lolly IPA to alcohol watchdogs who agreed the offering appealed to children.<\/p>\n<p>Booze industry regulator Portman Group upheld the mother&#8217;s complaint and brewery Northern Monk agreed to discontinue the ale.<\/p>\n<p>The mother said: &#8216;We raised our four-year-old to understand what alcohol is and why he is not permitted to try it.<\/p>\n<p>&#8216;However, when he saw his dad drinking this beer and heard that it was called Rocket Lolly, he became very upset he wasn&#8217;t allowed to try it &#8211; even after we made clear it was beer.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/12\/18\/11\/79079229-12876377-Beer_maker_Northern_Monk_has_axed_its_Rocket_Lolly_IPA_after_alc-a-23_1702898540276.jpg\" height=\"634\" width=\"634\"><\/p>\n<p>Beer maker Northern Monk has axed its Rocket Lolly IPA after alcohol regulator Portman Group found that it appealed to children<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/12\/18\/11\/79080717-12876377-Northern_Monk_previously_had_to_discontinue_its_hot_cross_bun_al-a-24_1702898544457.jpg\" height=\"634\" width=\"634\"><\/p>\n<p>Northern Monk previously had to discontinue its hot cross bun ale for the same reason<\/p>\n<p>&#8216;Of the dozens of can designs he&#8217;s seen, this is the only one that has ever held appeal to him.&#8217;<\/p>\n<h3>READ MORE:\u00a0How Oxford Street shop shelves are filled with illegal sweets imported from the US which risk causing cancer &#8211; as parents call for clampdown amid fears millions could be giving their children the dangerous treats this Christmas<\/h3>\n<p>The tin for the 4.7% ABV brew shows the classic, rocket-shaped ice treat &#8211; popular with kids for generations.<\/p>\n<p>It also broke rules because its alcoholic strength and description were not easily visible on the dark purple label.<\/p>\n<p>The Leeds-based beer-maker has previously agreed to discontinue a hot cross bun-themed 5% ABV pale ale called Wasted after it was also criticised for appealing to under-18s.<\/p>\n<p>Portman Group said: &#8216;The word wasted is common slang for being very drunk and it is the most prominent word on the packaging.&#8217;<\/p>\n<p>Independent complaints panel interim chair Rachel Childs said: &#8216;I welcome that Northern Monk has decided to discontinue both beers, which in this instance have fallen foul of the code.<\/p>\n<p>&#8216;Producers of alcoholic drinks should take care to ensure their products are marketed responsibly, without a particular appeal to children and that they do not encourage, even indirectly, immoderate consumption.&#8217;<\/p>\n<p>Northern Monk said: &#8216;We have taken on board feedback from the Portman Group which will inform future decisions around pack design.&#8217;<\/p>\n<p>Source: <a href=\"https:\/\/www.dailymail.co.uk\/news\/article-12876377\/ipa-ice-lolly-axed-children-appeal.html\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beer fears! Ice-lolly themed IPA is axed over its appeal to children after mother complained when her young son saw&hellip;<\/p>\n","protected":false},"author":2,"featured_media":144853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ice-lolly themed IPA is axed over its appeal to children - The Projects World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theprojectsworld.com\/world-news\/ice-lolly-themed-ipa-is-axed-over-its-appeal-to-children\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ice-lolly themed IPA is axed over its appeal to children - The Projects World\" \/>\n<meta property=\"og:description\" content=\"Beer fears! 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