{"id":143541,"date":"2023-11-15T02:23:32","date_gmt":"2023-11-15T02:23:32","guid":{"rendered":"https:\/\/theprojectsworld.com\/?p=143541"},"modified":"2023-11-15T02:23:32","modified_gmt":"2023-11-15T02:23:32","slug":"john-lewis-christmas-advert-live-retailer-releases-long-awaited-festive-video-how-to-be-the-first-to-watch-it-the-sun","status":"publish","type":"post","link":"https:\/\/theprojectsworld.com\/lifestyle\/john-lewis-christmas-advert-live-retailer-releases-long-awaited-festive-video-how-to-be-the-first-to-watch-it-the-sun\/","title":{"rendered":"John Lewis Christmas advert LIVE \u2014 Retailer releases long-awaited festive video &#8211; how to be the first to watch it | The Sun"},"content":{"rendered":"<p>JOHN Lewis will release its long-awaited 2023 Christmas advert today, and you can be amongst the first to watch it.<\/p>\n<p>The iconic annual Christmas ad will follow a little boy\u2019s quest for the perfect Christmas tree, befriending a playful character along the way.<\/p>\n<p>As Alfie nurtures the little seed at home, it quickly grows into an energetic and mischievous Venus flytrap named Snapper.<\/p>\n<p>And you can preview the heartwarming clip early if you are a member of the My John Lewis loyalty scheme.<\/p>\n<p>You can sign up to\u00a0My John Lewis for free by downloading the App Store or Play Store to access it all.<\/p>\n<p><strong><em>Read our Christmas advert blog below for the latest news and updates&#8230;<\/em><\/strong><\/p>\n<ul>\n<li><span><time dateTime=\"2023-11-09T01:30:00.000Z\" title=\"11\/9\/2023\">17 minutes ago<\/time><\/span><span>By Alice Grahns<\/span><br \/>\n<h3>Follow the adventures of Snapper<\/h3>\n<p>To further promote the advert, the adventures of Snapper will continue in episodic films showing some of John Lewis\u2019 must-have gifts for Christmas.<\/p>\n<p>This includes everything from Nespresso Coffee Machines to the latest fragrance from Jo Malone.<\/p>\n<p>There\u2019ll also be a special AR filter where Meta users can bring Snapper into their own homes.<\/p>\n<p>Plus, a digital advent calendar on the John Lewis app will see Snapper reward My John Lewis members with exclusive rewards throughout<\/p>\n<\/li>\n<li><span><time dateTime=\"2023-11-09T01:00:00.000Z\" title=\"11\/9\/2023\">47 minutes ago<\/time><\/span><span>By Alice Grahns<\/span><br \/>\n<h3>Meet the star<\/h3>\n<p>The star of this year\u2019s ad &#8211; Alfie &#8211; is played by eight-year-old Teddy from Bournemouth.\u00a0<\/p>\n<p>The advert was filmed in Middlesex in July and August &#8211; in the middle of a heatwave.<\/p>\n<\/li>\n<li><span><time dateTime=\"2023-11-09T00:50:00.000Z\" title=\"11\/9\/2023\">57 minutes ago<\/time><\/span><span>By Alice Grahns<\/span><br \/>\n<h3>How to watch the advert early<\/h3>\n<p>If you don\u2019t want to wait until the morning, you can get early access by signing up to the My John Lewis loyalty scheme.<\/p>\n<p>The rewards scheme offers shoppers personalised offers and rewards.<\/p>\n<p>Customers also get free entry into competitions &#8211; including the chance to win your wish list worth up to \u00a31,000.<\/p>\n<p>Plus, members get early access to the latest launches and money back when they recycle their old beauty and fashion products<\/p>\n<p>You can sign up for free by downloading the App Store or Play Store.<\/p>\n<\/li>\n<\/ul>\n<ul>\n<li><span><time dateTime=\"2023-11-09T00:42:00.000Z\" title=\"11\/9\/2023\">Today, 00:42<\/time><\/span><span>By Alice Grahns<\/span><br \/>\n<h3>When can you watch the John Lewis Christmas ad? <\/h3>\n<p>The advert launches on the retailer\u2019s social media channels today.<\/p>\n<p>It will also be broadcast on TV during Gogglebox on Friday.<\/p>\n<p>This airs on Channel 4 at 9pm.<\/p>\n<\/li>\n<li><span><time dateTime=\"2023-11-09T00:37:00.000Z\" title=\"11\/9\/2023\">Today, 00:37<\/time><\/span><span>By Alice Grahns<\/span><br \/>\n<h3>What to expect from the John Lewis Christmas range<\/h3>\n<p>The products available include:<\/p>\n<ul>\n<li>Plus Plant &#8211; \u00a318<\/li>\n<li>Mini Plush Bauble &#8211; \u00a310<\/li>\n<li>Printed Bauble &#8211; \u00a36<\/li>\n<li>Tote Bag &#8211; \u00a36<\/li>\n<li>Chocolate &#8211; \u00a36.50<\/li>\n<li>Boxed Biscuit &#8211; \u00a34.50<\/li>\n<li>Kids pyjamas &#8211; \u00a319<\/li>\n<li>Adult Pyjamas from &#8211; \u00a334<\/li>\n<li>Snapper slippers &#8211; \u00a318<\/li>\n<li>Real venus flytrap plant &#8211; \u00a310<\/li>\n<li>Christmas Card with Seeds &#8211; \u00a33<\/li>\n<li>Pomeranian plush &#8211; \u00a330<\/li>\n<li>Children\u2019s story book &#8211; \u00a39.99<\/li>\n<\/ul>\n<h3>John Lewis to launch &#x27;widest ever&#x27; Christmas range<\/h3>\n<p>This year\u2019s ad has the widest ever range of merchandise for shoppers, according to John Lewis.<\/p>\n<p>The collection will be available in all John Lewis shops, on its website as well as selected Waitrose shops from today, November 9.<\/p>\n<p>It\u2019s best to be quick though as it\u2019s a limited collection and the ranges usually fly off the shelves.<\/p>\n<h3>What has John Lewis said? <\/h3>\n<p>Charlotte Lock, customer director for John Lewis, said: \u201cWe are a nation that loves the traditions of Christmas \u2013 from classic traditions like pantos and putting up the tree to evolving new ones like crafting our own presents and Zoom get-togethers.<\/p>\n<p>\u201cMany of us have our own unique festive traditions and that makes them even more special.<\/p>\n<p>\u201cThe film celebrates themes of family and evolving traditions and shows that a \u2018perfect\u2019 Christmas is finding joy together with loved ones, whatever your traditions.\u201d<\/p>\n<h3>John Lewis advert singer &#x27;delighted&#x27; to take part<\/h3>\n<p>Andrea Bocelli said: \u201cI am delighted to take part in this wonderful and unique tradition of Christmas storytelling.\u00a0<\/p>\n<p>It is very special for me given the great support this will bring to both the John Lewis and Andrea Bocelli foundations.\u00a0<\/p>\n<p>\u201cJoy to all of your worlds this Christmas.&quot;<\/p>\n<h3>Inside the adverts music<\/h3>\n<p>The music is provided by famous opera artist Andrea Bocelli who performs a powerful song called \u201cFesta\u201d, which means celebration.<\/p>\n<p>It\u2019s been written and produced specifically for the John Lewis advert.<\/p>\n<p>It will be released in longer form as a charity single with a proportion of the proceeds from the sale going to John Lewis charity partners to help care experienced young people and families in need.<\/p>\n<ul>\n<li><span><time dateTime=\"2023-11-09T00:12:00.000Z\" title=\"11\/9\/2023\">Today, 00:12<\/time><\/span><span>By Alice Grahns<\/span><br \/>\n<h3>&#x27;An extraordinary privilege&#x27; <\/h3>\n<p>Sarah Jenkins, managing director of Saatchi &amp; Saatchi, said: \u201cIt\u2019s an extraordinary privilege to be working with the John Lewis Partnership, and it\u2019s particularly magical to be launching a campaign that celebrates all of the traditions &#8211; both eternal and evolving &#8211; that make Christmas so special to the nation.\u00a0<\/p>\n<p>\u201cThe race to be the number one Christmas ad brings extra festive spice and is such a brilliant embodiment of the skills and smarts of the UK\u2019s incredible creative industries.\u201d<\/p>\n<\/li>\n<li><span><time dateTime=\"2023-11-09T00:07:00.000Z\" title=\"11\/9\/2023\">Today, 00:07<\/time><\/span><span>By Alice Grahns<\/span><br \/>\n<h3>&#x27;Let your traditions grow&#x27;<\/h3>\n<p>John Lewis\u2019 Christmas ad is widely considered the major advertising event of the year \u2013 and signals that the run-up to Christmas has begun.\u00a0<\/p>\n<p>This year\u2019s ad \u2013 which comes with the strapline \u201cLet Your Traditions Grow\u201d \u2013 is about changing traditions as we all develop.<\/p>\n<p>It\u2019s the first campaign by Saatchi and Saatchi after John Lewis changed agency after 14 years.<\/p>\n<p>John Lewis previously worked with Adam&amp;eveDDB, the creative firm responsible for its Man on the Moon, Excitable Edgar and Bear and the Hare campaigns.<\/p>\n<\/li>\n<li><span><time dateTime=\"2023-11-09T00:02:00.000Z\" title=\"11\/9\/2023\">Today, 00:02<\/time><\/span><span>By Alice Grahns<\/span><br \/>\n<h3>The John Lewis Christmas ad releases TODAY<\/h3>\n<p>Get ready for all the feels &#8211; this year\u2019s John Lewis Christmas advert is finally here and it will warm your heart on cold days.<\/p>\n<p>The ad is about a little boy\u2019s quest for the perfect Christmas tree, befriending a playful character along the way.<\/p>\n<p>As Alfie nurtures the little seed at home, it quickly grows into an energetic and mischievous Venus flytrap named Snapper.<\/p>\n<p>The fast-growing wannabe Christmas tree becomes a life force with its mischievous personality and gets in on all the festivities, but it eventually comes to an abrupt halt.<\/p>\n<p>When Snapper grows so big that he tears Christmas decorations at the house, he\u2019s cast outside in the cold by the family.<\/p>\n<p>The tearjerking moment leaves Alfie heartbroken, who\u2019s set on not freezing him out &#8211; and he has a heartwarming idea.<\/p>\n<\/li>\n<\/ul>\n<p>Source: <a href=\"https:\/\/www.thesun.co.uk\/money\/24672739\/watch-john-lewis-christmas-advert-2023-live\/\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>JOHN Lewis will release its long-awaited 2023 Christmas advert today, and you can be amongst the first to watch it.&hellip;<\/p>\n","protected":false},"author":2,"featured_media":143540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>John Lewis Christmas advert LIVE \u2014 Retailer releases long-awaited festive video - 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