{"id":143226,"date":"2023-10-30T10:48:27","date_gmt":"2023-10-30T10:48:27","guid":{"rendered":"https:\/\/theprojectsworld.com\/?p=143226"},"modified":"2023-10-30T10:48:27","modified_gmt":"2023-10-30T10:48:27","slug":"shein-buys-up-huge-fashion-uk-brand-from-mike-ashleys-frasers-group-as-it-eyes-expansion-the-sun","status":"publish","type":"post","link":"https:\/\/theprojectsworld.com\/lifestyle\/shein-buys-up-huge-fashion-uk-brand-from-mike-ashleys-frasers-group-as-it-eyes-expansion-the-sun\/","title":{"rendered":"Shein buys up huge fashion UK brand from Mike Ashley\u2019s Frasers Group as it eyes expansion | The Sun"},"content":{"rendered":"
A MAJOR online fashion brand has been sold to a discount rival. <\/p>\n
Mike Ashley's the Frasers Group has reached a deal with e-commerce giant Shein.<\/p>\n
<\/p>\n
It marks Shein's first purchase of a British fashion brand. <\/p>\n
The sale, for an undisclosed sum, includes the intellectual property and trademarks of Missguided.<\/p>\n
Shein will make the products and they will be sold on its website and on Missguided.com.<\/p>\n
The company is valued at around \u00a353billion, having expanded around the world and bought many of its rivals.<\/p>\n