{"id":141858,"date":"2023-09-19T17:43:58","date_gmt":"2023-09-19T17:43:58","guid":{"rendered":"https:\/\/theprojectsworld.com\/?p=141858"},"modified":"2023-09-19T17:43:58","modified_gmt":"2023-09-19T17:43:58","slug":"linear-tv-viewership-sees-boost-in-august-but-still-down-year-over-year-peacock-paramount-mark-their-territory-in-streaming","status":"publish","type":"post","link":"https:\/\/theprojectsworld.com\/tv-movies\/linear-tv-viewership-sees-boost-in-august-but-still-down-year-over-year-peacock-paramount-mark-their-territory-in-streaming\/","title":{"rendered":"Linear TV Viewership Sees Boost In August But Still Down Year-Over-Year; Peacock &amp; Paramount+ Mark Their Territory In Streaming"},"content":{"rendered":"<p>Linear TV viewership made somewhat of a comeback in August after dropping to an all-time low in July, Nielsen reported in its latest monthly state of TV report, The Gauge.<\/p>\n<p>Combined viewing for broadcast and cable managed to eke back to 50.6% of total TV usage, with broadcast recording its first gain since January. Broadcast accounted for 20.4% of TV usage, which is a 1.4% gain month-over-month. As for cable, it recorded the largest monthly category across all three categories, ballooning 1.7%.<\/p>\n<p>Broadcast was buoyed by variety programming like <em>America&rsquo;s Got Talent<\/em>&nbsp;and <em>Big Brother<\/em>, but drama and news were the most-watched broadcast genres in August. On cable, NFL preseason events and the first presidential debate were to thank. <\/p>\n<h3>Related Stories<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/deadline.com\/wp-content\/uploads\/2023\/09\/Yellowstone-Deion-Sanders.jpg\"><span>Ratings<\/span><\/p>\n<h3>&#039;Yellowstone&#039; Broadcast Debut Scores Hefty Audience For CBS; &#039;60 Minutes&#039; Up 19% With Deion Sanders Interview<\/h3>\n<\/article>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/deadline.com\/wp-content\/uploads\/2023\/09\/Vikings-Eagles.jpg\"><span>Ratings<\/span><\/p>\n<h3>&#039;Thursday Night Football&#039; Scores Record High For Prime Video In Season Debut<\/h3>\n<\/article>\n<p>But while linear TV saw a short-term boost, it is still declining rapidly on a yearly basis. Broadcast viewing in August was down 5.5% year-over-year and cable viewing was down 10.6%.<\/p>\n<p>Meanwhile streaming saw a bit of a decline to 38.3% but still remained the largest share of television for the month. Nielsen credits students returning to school for the blow to streaming, as 80% of the decline came from viewers age 2-17. <\/p>\n<p><em>Suits <\/em>was still dominating streaming in August with 11.7B minutes viewed across Netflix and Peacock. The second most-watched series was Netflix&#8217;s <em>The Lincoln Lawyer<\/em>&nbsp;at 4.5B minutes. Disney+ took the third and fourth place spots with <em>Bluey<\/em>&nbsp;and&nbsp;<em>Guardians of the Galaxy Vol. 3<\/em>.<\/p>\n<p>However, it was Peacock that managed the largest increase among the streamers with an 8.3% rise in usage thanks to  WWE SummerSlam, shared coverage of the NFL Hall of Fame Game, and the release of&nbsp;<em>The Super Mario Brothers Movie<\/em>. Paramount+ also saw success with&nbsp;<em>Special Ops: Lioness<\/em> and <em>Star Trek: Strange New Worlds<\/em> to boost its usage by 4.2%.<\/p>\n<p>See more details in the graphic below.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/deadline.com\/wp-content\/uploads\/2023\/09\/image-3.png\"><\/p>\n<h2>Must Read Stories<\/h2>\n<h3>BBC Removes Content; Ads Suspended On Presenter&#8217;s YouTube Channel<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/deadline.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-07.56.37-e1695106781714.png\"><\/p>\n<h3>Gavin Newsom Says He Has Talked With WGA &#038; Studios, Will Meet With Them &#8220;This Week&#8221;<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/deadline.com\/wp-content\/uploads\/2023\/09\/Gavin-Newsom-CNN.jpg\"><\/p>\n<h3>Wasserman Acquires Brillstein Entertainment Partners, Adding Film &#038; TV To Roster<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/deadline.com\/wp-content\/uploads\/2023\/09\/wasserman-graph.jpg\"><\/p>\n<h3>Suspends Nonwriting Producer Deals; Assistants &#038; Execs Paid Through At Least September<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/deadline.com\/wp-content\/uploads\/2023\/08\/Lionsgate-LA-HQ.jpg\"><\/p>\n<h2>Read More About:<\/h2>\n<p>Source: <a href=\"https:\/\/deadline.com\/2023\/09\/nielsen-the-gauge-august-2023-cable-broadcast-boost-streaming-peacock-paramount-ratings-1235550184\/\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Linear TV viewership made somewhat of a comeback in August after dropping to an all-time low in July, Nielsen reported&hellip;<\/p>\n","protected":false},"author":2,"featured_media":141857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Linear TV Viewership Sees Boost In August But Still Down Year-Over-Year; 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