Why is KKW fragrance shutting down?

Why is KKW fragrance shutting down?

April 1, 2022

KIM Kardashian's, KKW fragrance line, will be shut down until further notice.

The recently declared single lady will be relaunching her fragrance line with a fresh, new name.

Why is KKW fragrance shutting down?

Kim Kardashian, 41, has revealed that her KKW Beauty website will cease operations from midnight on August 1, “so that we can relaunch fragrance in the future under a brand new name" and web store.

The entrepreneur shared the decision to close down her KKW fragrance line with the intention to introduce a new chapter of her fragrance journey.

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She did not mention how long the rebranding would take, but is offering customers "40% off sitewide until supplies last."

Dropping her ex-husband's initials is the first step the Kardashian is taking to rebranding her products.

More to follow…

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