Stunning collection of vintage ski posters goes on sale for £70,000

Stunning collection of vintage ski posters goes on sale for £70,000

January 13, 2019

Stunning collection of vintage ski posters depicting the halcyon days of European winter holidays goes on sale for £70,000

  • A collection of vintage ski posters has gone on sale depicting winter holidays in Europe in the 20th century
  • The early lithograph prints were made to advertise glamorous ski resorts, including Chamonix in France
  • One of the stand-out lots is a 1908 poster promoting international skating races at Davos in Switzerland by German designer Walther Koch, valued at £5,000

A stunning collection of vintage ski posters depicting the halcyon days of European winter holidays has emerged for sale.

The superb selection features early lithograph prints of advertising posters for glamorous resorts including Davos and Chamonix.

The earliest posters in the sale date from the turn of the 20th century, with the most recent examples from the 1950s.

Sixty-two posters, which range in value from a few hundred pounds to £5,000, are being sold by Swann Galleries, who are based in New York.


One of the stand-out lots is a 1908 poster promoting international skating races at Davos in Switzerland, left, by German designer Walther Koch. It is valued at £5,000. The superb selection features early lithograph prints of advertising posters for glamorous resorts, including another poster for Switzerland, right


This poster has detailed and intricate illustrations to advertise the Font Romeu skiing resort in the Pyrenees, while another poster has a woman holding skis in front of snow-topped trees and a deer to advertise a brand. The earliest posters in the sale date from the turn of the 20th century

The overall value of the collection is £70,000. One of the stand-out lots is a 1908 poster promoting international skating races at Davos in Switzerland by German designer Walther Koch. It is valued at £5,000.

A classic 1928 poster of Mont Blanc by Georges Dorival is expected to fetch £2,300, while Charles Hallo’s colourful 1927 poster of Chamonix depicting an early view of ski jumping carries an estimate of £3,500.

A 1935 poster designed to entice wealthy Nice residents to visit the Beuil in the Alpes Maritime by the Parisian artist Jean-Gabriel Domergue is valued at £2,300.

Intriguingly, it mentions that it is possible to fly from the coastal city to the ski resort in just 20 minutes.


This vintage poster, left, depicts the snow topped mountains on the Swiss Niderhorn peak in Beatenburg, while another poster, right, focuses on the activities and an upcoming championship in another Swiss resort, Engelberg


Sixty-two posters are being sold by Swann Galleries, who are based in New York. The tall Swiss slopes are depicted in the left poster, and right, the poster promotes the Eastern Swiss Ski Races in February 1939

As transport links improved in the 1920s and ’30s, skiing holidays grew in popularity.

To take advantage of this boom, prestigious resorts commissioned the finest graphic artists to create advertisements urging holiday-makers to visit.

Their art deco designs advertised luxury skiing breaks abroad and often depicted affluent couples that people aspired to be.


  • A touch of glass: Stunning home that looks like a waterfall…


    ‘Ice artisans’ spend 10,000 man-hours creating incredible…


    A stunning Irish beach that reappeared after being lost to…

Share this article

Ivan Macquisten, a poster specialist who is assisting Swann Galleries with the auction, said: “This is an amazing set of posters which catch your eye with their vibrant colours and graphic design.

“Posters for the most prestigious resorts such as Davos tend to be the most valuable for collectors.

“In this sale there is an early Davos example as well as a classic poster promoting Mont Blanc by Georges Dorival which is one of the classics of the genre.”

The sale takes place on February 7.


As transport links improved in the 1920s and ’30s, skiing holidays grew in popularity. To take advantage of this boom, prestigious resorts commissioned the finest graphic artists, depicting cable cars in the snow, left, and a skier in Austria, right, to create advertisements urging holiday-makers to visit


A classic 1928 poster of Mont Blanc by Georges Dorival, left, is expected to fetch £2,300, while Charles Hallo’s colourful 1927 poster of Chamonix depicting an early view of ski jumping carries an estimate of £3,500


One poster, left, shows a ski sticking out of the snow to advertise the Davos resort in Switzerland. The poster on the right shows a couple skiing down a slope in the Quebec region in Canada. The posters use art deco designs to advertise luxury skiing breaks abroad and depict affluent couples that people aspired to be

Source: Read Full Article