Shoppers slam Asda's 'embarrassing' bright yellow packaged value rangeAugust 8, 2022
Shoppers accuse Asda of ’embarrassing poorer families’ with its new Just Essentials budget range as they claim bright yellow packaging acts like ‘poverty markers’
- Shoppers claimed the bright packaging advertises their money struggles
- People on social media said the ‘glowing yellow’ screams ‘we are poor’
- Asda said it didn’t understand why shoppers would feel embarrassed
- Just Essentials has 50 per cent more products than the Smart Price value range
Shoppers have blasted Asda for the ’embarrassing’ bright yellow packaging of its re-branded budget range, claiming it lets the ‘whole world know you are broke’.
The supermarket chain’s new Just Essentials value range has a bright-coloured design, a change from the white-packaging of its Smart Price products.
Asda has dubbed Just Essentials the ‘largest ever budget-friendly range’ but some shoppers have claimed the products are ’embarrassing poorer families’.
One shopper said the products scream ‘we are poor’ whilst another said the bright colour suggests those on lower incomes should have a ‘basket full of poverty markers’, The Sun reported.
Shoppers have claimed Asda’s new budget range is ’embarrassing poorer families’ as the bright yellow packaging stands out and suggests people on lower incomes should have ‘a basket full of poverty markers’
People took to social media to voice their concerns that the ‘glowing yellow’ packaging for Just Essentials products is ‘so loud everyone will notice and see you are buying the cheapest possible brand’
People also took to Facebook to voice their concerns over how the products advertise that they are struggling with money.
One person commented: ‘It might just be me but I feel super embarrassed when I’m shopping and most of it is glowing yellow, it’s like I’m letting everyone know I’m skint!’
Another said the Just Essentials range stands out and is ‘so loud everyone will notice and see that you are buying the cheapest possible brand.’
Asda said it didn’t understand why anyone would feel embarrassed for saving money and said its customers were ‘loving’ the new low-price range – which features almost 300 products, 50 per cent more than the Smart Price products it will replace
On a Facebook post from Asda, shoppers voiced their concerns over the packaging with one saying it’s not good when you are ‘struggling but still have pride’ and don’t want the ‘whole world to know you are broke’
Another shopper commented that the packaging lets everyone know you are struggling with money and is ‘super embarrassing’
He added: ‘Not so good when you are struggling but still have pride and don’t really want the whole world to know you are broke!’
Asda said its customers were ‘loving’ the value products.
A spokesperson said: ‘We don’t understand why anyone would feel embarrassed for saving money.
‘We are delighted by how much our customers are loving the new Just Essentials range, as shown by the great response and how they continue to add Just Essentials products to their basket every time they shop. ‘
One shopper said the yellow packing on the new Just Essentials producst was ‘a bit embarrassing’ and that the white packaging on the Smart Price products was ‘much better’
Referencing Asda’s Smart Price range, one shopper said its white packaging was much better than the new bright yellow Just Essentials products.
The supermarket’s new range will span across fresh fish, meat and poultry, bakery, cupboard, and frozen goods, with almost 300 products available at ‘the lowest possible price’.
Just Essentials features 293 products – 50 per cent more than the Smart Price range it is replacing, The Mirror reported.
Most of the low-price products – 267 – will be available in stores from August 13, with the remaining 26 to land in shops by the end of the year.
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