Pupil's Prime Energy 'cardiac episode' came DAYS after drink's releaseMay 11, 2023
Primary school pupil ended up in hospital with ‘cardiac episode’ after drinking Prime Energy drink just DAYS after it hit UK shelves – as experts call for new product to be banned from classrooms over its high 140mg caffeine content
- Prime is a cult beverage brand promoted by YouTube stars KSI and Logan Paul
Prime Energy drinks must be banned from schools due to their extremely high caffeine content, experts have said.
It comes after a young pupil in Wales allegedly suffered a ‘cardiac episode’ upon downing the beverage over the weekend – just days after it had been released in the UK.
Milton Primary School in Newport, Gwent, claimed the child had to have their stomach pumped as it issued a warning letter to parents on Tuesday.
Prime is a cult beverage brand promoted by hugely popular YouTube stars KSI and Logan Paul.
It first launched its bottled Prime Hydration drink last year, a caffeine-free liquid that comes in a variety of flavours such as blue raspberry, tropical punch and lemon lime.
Last week, however, Prime Energy – a canned drink containing 140mg of caffeine – hit British shelves for the first time.
Prime Energy drinks must be banned from schools due to their extremely high caffeine content, experts have said
Prime is a cult beverage brand promoted by hugely popular YouTube stars KSI and Logan Paul (pictured together)
READ MORE: Prime has sparked muggings, near-riots in shops – and sells for up to £100 a bottle. So what on earth is all the fuss about?
A spokesman for Stoked PR, which represents Prime, told MailOnline today that the two drinks are ‘completely different’ products.
He said cans of Prime Energy state clearly on the label that it is not recommended for consumers aged under 18, meaning it is a ‘case of parent responsibility.’
It came as health experts called for a specific ban on Prime Energy in schools today.
Abbas Kanani, a pharmacist at Chemist Click Online Pharmacy, told MailOnline: ‘Prime Energy drinks should be banned from school grounds.
‘They can be easily consumed without supervision, putting young people at risk of a caffeine overdose. School children may also not be fully aware of how their overall health can be impacted by high consumption of these drinks.
‘Drinking caffeinated drinks too quickly may lead to breathing trouble, changes in alertness, agitation, confusion, hallucinations and even convulsions (seizures).
‘Caffeine also stimulates the gastrointestinal tract, which can lead to an upset stomach, nausea and diarrhoea.
‘Additionally, it may increase heart rate and blood pressure which can be problematic for those with underlying heart conditions or high blood pressure.’
He added: ‘Caffeine is a diuretic which means it increases urine output and can lead to dehydration if not enough fluids are consumed.
Milton Primary School in Newport, Gwent, warned parents of the ‘potential harmful effects’ of the drink which contains 140mg of caffeine
‘Some kids may also experience anxiety, restlessness, or jitters after consuming high amounts of caffeine too, not ideal for the educational environment.’
MailOnline has contacted Stoked PR for further comment.
In its warning letter to parents on Tuesday, Milton Primary School said: ‘This morning a parent has reported that their child has had a cardiac episode over the weekend after drinking a Prime energy drink.
‘The child had to have their stomach pumped and although better now the parent wanted us to share this as a reminder of the potential harmful effects.’
Prime Energy has 140mg of caffeine. By comparison, a can of regular Red Bull contains just 30mg.
Speaking last year, the British Soft Drinks Association said: ‘Energy drinks and their ingredients have been deemed safe by regulatory authorities around the world.
‘Energy drink manufacturers have taken all possible steps to be clear about the suitability of energy drinks.
Shoppers queue up at Aldi in Ancoats, Manchester last month to buy new flavours of the viral drink Prime Hyrdration
‘Retailers, schools and parents all have a role to play in educating children about caffeine and sugar consumption from all sources.’
Since its launch in June last year, Prime Hydration has caused a series of incidents due demand for the drinks outpacing supply.
It is estimated that more than 100 million bottles have been sold worldwide.
The popularity of the ‘Hydration’ drink, which is mainly comprised of filtered water and coconut water, has been fuelled by the enormous social media reach of KSI and Logan Paul.
When Aldi started selling Prime Hydration last December, limiting bottles to just one per person, customers queued at dawn and were pictured jumping over shelves in the frenzy to get their hands on it.
Wakefield Wines, an off-licence in Wakefield, West Yorkshire, went viral after reportedly selling bottles for £100 each, while a 12-pack was advertised for £50,000 on auction site eBay, together fuelling the demand further.
But the craze acquired a sinister edge when a 17-year-old in Kent was arrested for stealing a case, and reports emerged of children being bullied into handing over their drinks.
One ten-year-old was also reportedly punched in the face when he refused to give his drink to a group of teenagers in the park.
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