Morrisons to switch off all Christmas music on SaturdayDecember 21, 2018
Supermarket Morrisons will switch off all sounds including Christmas music on Saturday as part of a ‘quiet morning’ to give shoppers a calmer experience
- The supermarket giant is to make the change at every single one of its 494 stores
- Music will be switched off between the hours of 9am and 12pm on Saturday
- Beeping sounds at main checkouts and self-service tills will also be turned down
A supermarket is to switch off all its music – including checkout beeps – on Saturday as part of a ‘quiet morning’ to give shoppers a calmer experience.
Morrisons is to make the change at all of its 494 stores, turning off its store radio between the hours of 9am and 12pm.
The chain will also turn down the beeping sounds at all of its main checkout, express lane and self-service tills.
This Saturday is set to be the busiest food shopping day of the year. So to provide some light relief, Morrisons will turn off the store radio in all of its 494 stores between the hours of 9am and 12pm
The supermarket giant will also turn down the beeping sounds at all of its main checkout, express lane and self-service tills. Something it already does between the hours of 9am and 10am on a normal Saturday
Anna Lane, Customer Director at Morrisons said: ‘Some customers love listening to Mariah Carey, Paul McCartney and Wham as they do their Christmas shop.
‘Other customers have told us they’d like the option of a calmer morning without music, so that they can focus on buying everything they need for Christmas.’
This Saturday – dubbed Super Saturday – is expected to be one of the busiest shopping days of the year.
Millions of shoppers are set to hit the high street across the country for last minute food shopping ahead of Christmas Day.
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The mad trolley dash will see Britons spend £2.38million per minute in a much-needed boost for retailers, which have suffered from low sales for much of 2018.
Jimmy New, director of marketing at VoucherCodes.co.uk, said: ‘Super Saturday will be a big shopping day for both retailers and consumers alike as millions flock to stores looking to snap up last-minute gifts and other essentials before Christmas Day.
‘It’ll certainly be one of the busiest shopping days on the high street, so if you do brave the shops expect crowds.
‘If you’re keen to avoid the crush, we recommend trying to get those few last gifts online on Frenzied Friday – luckily, many retailers can still offer delivery in time for Christmas if you place your order early enough.’
Millions of shoppers are set to hit the high street across the country for last minute food shopping ahead of Christmas Day. Pictured is Oxford Street in London on Sunday
The mad trolley dash will see Britons spend £2.38million per minute in a much-needed boost for retailers. Pictured is the traditional Christmas market in Bath on November 23
Morrisons is hoping its stores might provide some light relief from the last minute Christmas panic, with a more tranquil shopping environment.
It will certainly not be the first time the supermarket giant has offered shoppers a quieter experience.
It currently runs a Quieter Hour initiative at all of its stores, which sees similar changes made between the hours of 9am to 10am every Saturday.
Among the changes made to stores are turning the music and radio off, avoid making tannoy announcements and reducing the movement of trolleys and baskets.
For those customers who want to shop with Christmas tunes playing this Saturday, music will be restored at all other opening times.
While the music will be turned off during the morning, there still might be local choirs or other charitable events in Morrisons stores.
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