KFC spark fury over ‘sexist’ advert that shows excited young boys ogling a woman’s breasts – The Sun

KFC spark fury over ‘sexist’ advert that shows excited young boys ogling a woman’s breasts – The Sun

January 21, 2020

KFC sparked fury over a "sexist" advert showing two young lads ogling a woman's breasts.

The fast food giant has now issued an apology after it was bombarded with criticism over the TV commercial.


The firm apologised after a women's rights group hit out at the advert which generated social media backlash against the company, LBC reports.

Collective Shout branded the advert sexist in its use of "tired and archaic stereotypes."

The 15-second video for KFC Australia promotes the famous Zinger box.

It features a scantily-clad woman leaning down to adjust her cleavage in the reflection of a parked car's window.

The window then goes down to reveal two boys staring open-mouthed, as an older woman looks on disapprovingly.

'TIRED AND ARCHAIC STEREOTYPES'

The younger woman is also pictured checking out how her bottom looks in a short playsuit.

The window then rolls down and the woman asks: "Did someone say KFC?"

Melinda Liszewski, a spokeswoman for the Collective Shout group, slammed the advert for pigeonholing young women as there to be solely "sexually objectified for male pleasure".

Ms Liszewski said: "Ads like this reinforce the false idea that we can't expect better from boys.

"It is another manifestation of the 'boys will be boys' trope, hampering our ability to challenge sexist ideas which contribute to harmful behaviour towards women and girls.

"The research is solid: attitudes shape behaviour.

"A growing number of reports show how re-enforcing of gender stereotypes – including in advertising – contributes to a lesser view of women, resulting in their mistreatment."

KFC said in a statement: "We apologise if anyone was offended by our latest commercial.

"Our intention was not to stereotype women and young boys in a negative light."

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