Floyd Mayweather, Rob Gronkowski endorsed bogus teeth whitening lights: suitDecember 15, 2020
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Pricey teeth whitening lights promoted by boxer Floyd Mayweather and football player Rob Gronkowski — which also claim to kill viruses in the mouth — are fraudulent and cheap, court papers allege.
The $5 million class-action suit, bought by Long Island man and consumer, Burton Kraus, was filed Monday in Brooklyn Federal Court against Snow Teeth Whitening LLC, its founder and the two athletes who’ve promoted the products on the company site and on social media.
The suit alleges that the defendants “unjustifiably charge over a hundred dollars more than arguarble comparable products” based on “false claims that the lights they sell to consumers will dramatically improve the whitening power and antiviral or antiseptic qualities” of the accompanying serum.
However, Kraus claims that “independent lab testing” shows that the light doesn’t do anything to improve the serum’s whitening ability.
“In reality, defendants’ lights are ineffective for those purposes and are very cheap lights that are similar to models sold online for less than five dollars,” the suit alleges.
The at-home whitening kits go for $199 full price and $149 on sale, while whitening pens and strips range from $30 to $50, the court papers say.
The company also falsely suggested the gadget would help protect customers against COVID-19 by advertising that its “red-light option kills viruses and bacteria in the mouth” and referencing the pandemic, the court papers allege.
In addition to a slew of false promises about the efficacy of Snow products, the company also boasts awards and accolades “when they have won no such awards or received such accolades,” the suit claims.
Snow Teeth Whitening falsely claimed it won Allure’s “Best of Beauty Award for 2019,” when another company actually did, the court documents allege.
The company also claims it is the “#1 most popular teeth whitening brand in the world!” despite other brands, such as Crest, having far more products, and that it is FDA approved despite this type of product not needing FDA approval, the court papers say.
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