Church of England makes normal families stars of first festive advertDecember 17, 2018
Roll over Elton! Church of England makes normal families the stars of its first ever festive advert as it seeks to remind viewers that Christmas is not just about presents
- Advertisement, a first for the Church, tells the story of churches reaching out
- It is a far cry from the lavish and expensive adverts rolled out by John Lewis
- The film features real members of a congregation, clergy and community
The Church of England has released a heart-warming Christmas video featuring genuine church goers.
The advertisement, a first for the Church, tells the story of churches reaching out to lonely and marginalised members of society.
It is a far cry from the lavish and expensive adverts rolled out by John Lewis, which this year featured pop legend Elton John.
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Presenter Holly Willoughby was also the face of a Christmas capaign for Marks and Spencer while the Church’s 90-second effort was filmed in local churches.
The advert also announces the #FollowTheStar campaign which encourages people to reconnect with church at Christmas and to remember that Christmas is not all about the presents.
At the launch of the campaign at Lambeth Palace, The Archbishop of Canterbury, Justin Welby said: ‘#FollowTheStar doesn’t ask you to be perfect. It says: come just as you are to take the life-changing Christmas journey.
The advertisement, a first for the Church, tells the story of churches reaching out to people
‘Wherever you are this Christmas, you are invited to follow the star and to be with Jesus. You are welcome.
‘You are deeply known and truly loved.’
The film features members of the congregation, clergy and community at All Saints Church in Ware in Hertfordshire.
The film features members of the congregation, clergy and community at All Saints Church in Ware in Hertfordshire
Clara Jones, who features in the advert with her sons Sebastian, 2, and Kasper, 1, attends the toddler and baby group run by Christ Church, Ware, which is shown in the advert.
‘I like being part of a community and talking to other mums in the same situation as me,’ she said.
‘I’m more inclined to go to a church service because of the warm welcome I’ve received at these groups, and I can easily find information on the services held at the church.
Adrian Harris, head of digital for the church, said the church is ‘celebrating the ultimate gift’
‘We are taking the boys to church this Christmas, and feel it is important to teach them that it’s not all about presents at Christmas and chocolate at Easter.’
The accompanying single, recorded by St Martin’s Voices, will receive its radio premiere next Sunday on Aled Jones’s show on Classic FM.
Adrian Harris, head of digital for the church, said: ‘As usual, the main retailers have released high-budget adverts that are ultimately about people buying more and more products.
‘The advert we’ve produced isn’t about buying costly presents, but instead celebrating the ultimate gift — the birth of Jesus Christ.’
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