Author has books pulled after criticising Maori minister's tattoo

Author has books pulled after criticising Maori minister's tattoo

November 3, 2020

White author has her books pulled by retail store after calling New Zealand Maori foreign minister’s face tattoo ‘ugly, uncivilised wokedom’

  • Olivia Pierson took to Twitter to comment on the appearance of Nanaia Mahuta
  • She claimed that Prime Minister Jacinda Arden had ‘gone full wokelette’
  • Mighty Ape NZ has since confirmed that it had made Pierson’s books unavailable

A white author has had her books pulled by an online retailer after calling New Zealand’s Maori Foreign Minister’s face tattoo ‘ugly, uncivilised wokedom’.

Olivia Pierson took to Twitter to comment on Nanaia Mahuta’s appearance after she was appointed to parliament on Monday – becoming the nation’s first Indigenous female to hold the position.

Online retailer Mighty Ape NZ has since confirmed that it had made Pierson’s books unavailable following her social media posts. 


Olivia Pierson (left) took to Twitter to comment on the appearance of Nanaia Mahuta (right) after she was appointed to parliament on Monday

Retweeting the announcement of Mahuta’s appointment, Pierson wrote: ‘Really? The face of NZ’s new Foreign Minister? 

‘Facial tattoos are not exactly a polished, civilised presentation for a foreign diplomat in the 21st Century. Ffs! Jacinda has gone full wokelette on stilts.’

She later posted again and said: ‘…I’ll say it again – facial tattoos, especially on a female diplomat, is the height of ugly, uncivilised wokedom!’ 

Another Twitter user flagged the string of tweets to Might Ape who replied publicly and said: ‘Thank you for bringing this to our attention. 

‘We have made the book unavailable and will not be making it available again.’ 

Retweeting the announcement of Mahuta’s appointment, Pierson began: ‘Really? The face of NZ’s new Foreign Minister?’

Pierson, who describes herself as NZ-based in her Twitter bio, is the author of the book Western Values Defended: A Primer.

The book’s own blurb reads: ‘There is only one path to shining the light of understanding on the times in which we live, and that is to know our place in history.’ 

MailOnline has contacted Pierson, Mahuta and Mighty Ape for comment.   

Pierson, who describes herself as NZ-based in her Twitter bio, is the author of the book Western Values Defended: A Primer which has since been made unavailable to buy online from Mighty Ape NZ

Mahuta, 50, is the nation’s first Indigenous female Foreign Minister and four years ago became New Zealand’s first female member of parliament to wear a moko kauae – a traditional tattoo on her chin. 

The moko kauae is considered a physical manifestation of their true identity. 

It is believed that every Maori woman wears a moko internally, close to their heart, and it is brought to the surface when they are ready. 

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