Strictly Come Dancing stars can earn up to thousands for Instagram posts

Strictly Come Dancing stars can earn up to thousands for Instagram posts

October 5, 2021

Strictly Come Dancing stars have been earning up to thousands at a time, merely for posting on Instagram. Both the dancers and the stars earn the big bucks for product related posts.

Brands pay the celebrities to promote their content to their vast follower bases. As a general rule, the higher the amount of followers a star has, the more they are likely to get paid.

Gaining publicity on the show helps boost the star's fan base where it really counts these days – social media.

Instagram isn't the only reason for taking part, of course, but it certainly helps.

As stars AJ Odudu and partner Kai Widdrington won week three – they will be feeling particularly optimistic. But do their follower counts draw in the thousands yet?

Strictly's richest Instagram stars

McFly singer and children's author Tom Fletcher is earning a staggering £2,937 per post.

He has over two million followers on Instagram, though he hasn't been able to capitalise on his Strictly stardom just yet due to a positive Covid-19 test.

Daughter of TV chef Gordon Ramsay, Tilly Ramsay has one million followers and is said to earn £1,663. The Ramsay's TikTok's have become particularly famous, with their silly videos earning the cooking heiress over nine million followers and well over 100 million likes.

Coming up the rear – Loose Women's Judi Love earns approximately £677 per post and and Katie McGlynn, the actor best known from Coronation Street, takes home a reported £782 per post.

The figures were reported by Loan Pig and estimate that comedians Nina Wadia and Robert Webb, CBBC presenter Rhys Stephenson and EastEnders actor Rose Ayling are only making double figures for their posts.

Strictly professional dancers

The professional dancers are also earning money from social media.

Sites like Instagram are a useful tool for raising profiles and may help them with careers away from dancing.

Former Strictly dancer Janette Manrara, who is also married to dance professional Aljaž Škorjanec, used the show as a helpful route in to presenting. The American now presents the It Takes Two show, which accompanies Strictly, alongside Rylan Clark-Neal.

Professional dancer Katya Jones, who is currently partnering GB Olympic swimmer Adam Peaty, is thought to have earned £600 for each post advertising Bakers dog biscuits.

Jones has 178,000 followers on Instagram and Peaty himself pockets around £965.

BBC bosses recently gave its dancers the green light to become brand ambassadors as long as they don’t mention Strictly on their posts.

Gorka Marquez surrounds himself with tubs of 10 Cal Jelly, while Škorjanec promotes beauty products to his 475,000 followers.

The dancers add their brand earnings to the reported £50,000 fee they receive for appearing on Strictly.

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