Scott Disick signs on as the new face of male haircare brand In Common Beauty weeks after KUWTK ends

Scott Disick signs on as the new face of male haircare brand In Common Beauty weeks after KUWTK ends

July 1, 2021

SCOTT Disick is now set to be the face of the male haircare brand, In Common Beauty.

His first foray into the beauty sphere follows the end of the long-time reality series, Keeping Up with the Kardashians.

 Follow our Keeping Up With The Kardashians live blog for full details of what to expect from the last ever season…

Scott will be a new partner for the In Common Beauty brand, and he will reportedly be working on creating content, developing products and community engagement.

He said in a statement: “Today, men have changed the way they care for themselves — from their daily grooming routines to the nontraditional products they use every day.

“To meet this change, I wanted to partner with In Common. I’ve been a friend of the brand for years and this partnership was a long time coming.”

According to the brand, founded in 2018 by Nikki Lee and Riawna Capri, Scott was recruited for his “entrepreneurial spirit, as well as [his] passion for self care, wellness and inclusivity.”

Luxury Brand Partners chief executive officer, Tev Finger added: “In Common’s creativity and uniqueness, merged with Scott’s digital flair and eye for personal style, make this an exciting combination.

Scott also launched the 2018 athleisure brand, Talentless.

At the reunion for Keeping Up with the Kardashians, Scott insisted he doesn’t go out of his way to “look for young girls” to date.

The 38-year-old, who’s currently dating Lisa Rinna and Harry Hamlin’s 20-year-old daughter Amelia, claimed it just happens that younger women are “attracted” to him.

Scott told reunion host Andy Cohen: “Everybody gets this wrong — that I look for young girls. I don’t go out looking for young girls.”

He continued: “They happen to be attracted to me because I look young. That’s what I’m telling myself.”

Prior to starting up a relationship with Amelia, Kourtney Kardashian’s ex dated Lionel Richie’s daughter Sofia Richie, who’s now 22.

Sources previously told Us Weekly of their relationship: “Scott and Amelia are pretty serious. She is over Scott’s house very often and spends quite a bit of time there.”

Scott shares three kids, Mason, 11, Penelope, eight, and Reign, six,with his ex Kourtney, who he dated on and off from 2006 to 2015.

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