Rita Ora bends over in knee high boots and nude lingerie as she launches new shoe campaign

Rita Ora bends over in knee high boots and nude lingerie as she launches new shoe campaign

January 25, 2019

The singer revealed the stunning shots on Instagram and invited her followers to see the full collection at Saks in L.A.

Taking to social media the Hot Right Now singer posted a series of sensational promo shots to celebrate the launch of her new shoe collection.

In the caption she wrote: "Soooo excited for the launch of my new campaign and shoe designs with @giuseppezanotti based on my own personal jewellery I’ll be celebrating the launch of the full collection tomorrow at 4pm @saks LA come and join me #ad"

The 28-year-old sizzled in minimal lingerie and heaps of chunky, gold jewellery, posing up a storm with carefully curated lighting to best display the lavish footwear.

Styling her blonde hair into luxurious waves, the former X Factor judge kept her make-up minimal with nude lipstick and a classic winged eye.

In one of the shots, Rita can be seen bending over while carefully supporting herself with her hands on her knees.

Strategically placed panels of light bring the eye down her leg to the knee high black boots, which feature a gold chain detail and stiletto heel.

The hitmaker embarked on a collaboration with the designer after he designed custom shoes for her last UK tour.

Speaking about the collection, Rita described working with the Giuseppe as a “dream” and “pure joy” adding that they wanted to create shoes that embody “self-empowerment, self-love and just the right amount of grit".

The fashion designer added that he wanted to create a series of styles that represents the three different facets of Rita, "glamour, effortlessness and cool”.

The collection, which launched in January, includes stiletto heels, over-the-knee boots, and slides, all with gold Cuban-link accents inspired by the “Let You Love Me” singer’s out-there style.

When posting the images Rita was careful to include the hashtag 'ad' after she and a number of other influencers agreed to be more transparent about what they were being paid to promote.

The government's Competition and Markets Authority (CMA) released a statement revealing they had secured formal commitments from 16 celebrities to ensure they will now say clearly if they have been paid or received any gifts or loans of products which they endorse.

Rita, along with fellow singer Ellie Goulding, models Alexa Chung and Rosie Huntington-Whiteley, actress Michelle Keegan and TV reality stars Millie Mackintosh and Megan McKenna all signed the pledge.

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