Marc Weinstock to Lead Global Marketing and Distribution at Paramount, Pam Kaufman to Lead Themed Entertainment Group

Marc Weinstock to Lead Global Marketing and Distribution at Paramount, Pam Kaufman to Lead Themed Entertainment Group

November 15, 2021

Marketing co-president Mary Daily and Themed Entertainment division president Kevin Suh to exit the studio

Marc Weinstock and Pam Kaufman, courtesy of Paramount Pictures

As part of ongoing changes at the corporate level at Paramount Pictures, Marc Weinstock will now lead a unified global marketing and distribution group, with co-president Mary Daily exiting the studio.

Paramount has also tapped Pam Kaufman, current president of Global Consumer Products for ViacomCBS, to lead an expanded Themed Entertainment Group and report jointly to president and CEO Brian Robbins and to Raffaele Annecchino, president and CEO, ViacomCBS Networks International. Kevin Suh, who is currently president of the division, will also be stepping down from his role.

The news came from an internal note sent to staff by Robbins on Monday and obtained by TheWrap.

“Marc is a dynamic leader and visionary marketer, and his expert work here at Paramount more than proves this. He has been instrumental in a number of Paramount’s successful marketing campaigns,” Robbins wrote. “I’d also like to extend our deep thanks to Mary for her important contributions to the organization…Mary is a very talented executive, and we wish her well in the future.”

Daily joined Paramount in 2017 as president of International Theatrical Marketing and Worldwide Home Media Entertainment and was elevated to her most recent role in 2019, developing international theatrical campaigns for movies including “A Quiet Place,” “Bumblebee,” “Rocketman” and “Mission: Impossible–Fallout.”

Pam is a transformational leader and a powerful force in the industry. Representing well over $5.6 billion in worldwide retail revenue, Pam has led the consumer products business to be a key driver of revenue growth while expanding the popularity and influence of our global franchises. Adding Pam’s laser focus to Paramount’s Themed Entertainment business will enable us to further grow our franchises by offering consumers even more innovative touchpoints and experiences with our titles, characters and storytelling.

Kaufman currently has oversight of worldwide product merchandising and licensing, as well as business development, marketing, franchise planning, creative strategy, retail sales and consumer insights. And her business covers franchises including “PAW Patrol,” “SpongeBob SquarePants,” “Teenage Mutant Ninja Turtles,” “South Park,” “Top Gun” and more.

Suh joined Paramount in 2012 and helped to usher the deals that led to a “Mean Girls” stage adaptation on Broadway and a “World War Z” video game.

“We are at an exciting inflection point as an organization and our collaborative relationship is only beginning,” Robbins concluded in his memo. “Please join me in congratulating Marc and Pam and thanking Mary and Kevin for their work and leadership.”

Among some of the other recent leadership changes in the wake of Robbins taking over as president and CEO, Jenny Tartikoff was named EVP of global communications and Ramsey Naito was elevated to lead animation at both Nickelodeon and Paramount, with Mireille Soria exiting her role at Paramount animation.

Source: Read Full Article