ITV plans a reality show to rival Lord Sugar's The Apprentice called Easy Millions

ITV plans a reality show to rival Lord Sugar's The Apprentice called Easy Millions

June 17, 2020

ITV is launching an all-out assault on The Apprentice, with its own reality show search for entrepreneurs.

I am told the series — being referred to as Easy Millions — has already started casting for hopefuls who want to run the country’s “next million-pound business”.

And in a clear shot at its BBC rival, it asks if contestants fancy themselves as the next Lord Sugar or Karren Brady.

Lord Sugar and co’s Apprentice has been cancelled this year due to Covid-19, but I’m told ITV hopes to start filming its version this summer and could be on air by autumn. A source said: “ITV has spotted a big gap in the telly market and is full steam ahead.

“They want people to apply if they fancy themselves to be the sort of person who might have applied for The Apprentice and  now haven’t got an outlet to show themselves off.

“All being well, they’ll have a decent line-up, get it filmed and be ready for the autumn or later in the year.” 

I revealed earlier this year how 2020’s version of The Apprentice had been shelved as producers could not find a way around the social distancing measures.

But casting agents for the new ITV show say: “In these extraordinary times, Britain needs its entrepreneurial spirit more than ever, so if you think you’ve got what  it takes to run the next million-pound business, we want to hear from you.”

Plus, you won’t have to hear Lord Sugar tell the story about the back of his van for the millionth time.


Neil: I was on street

DANCER Neil Jones used to sleep rough as a teenager. 

The Strictly pro revealed his experience in an Instagram post raising funds for youth homelessness charity Depaul.

He said: “I found myself at one point sleeping on the streets for a short period but because of a charity like Depaul, I was able to find a place to stay.”

Neil slept on his balcony on Tuesday night as part of the campaign.

He encouraged people to donate £5 and sleep somewhere other than their own bed for one night to gain understanding about how homelessness feels. 


TOO Hot To Handle’s Harry Jowsey and Francesca Farago have split, a month after getting engaged. Francesca said: “I thought we were going to end up together. I thought we were going to get married.”

James is a video nasty

JAMES Buckley is getting paid to send abusive video messages to fans as his Inbetweeners character Jay.

He has signed with celebrity service Cameo, which has stars delivering personalised greetings for special events.

In one, James adopted Jay’s mocking tone and said: “Happy Birthday – you birthday w****r. They tell me you’re turning 18. Ooh, look at me, I’m 18 years old now, I can go into a pub and buy a pint.”

James was high on Cameo’s target list as it expanded into the UK this year. 

The US company has already signed up John Cleese, whose messages cost around £250 each – though James’s are a more modest £41.50.

And worth every penny, if you ask me.


FORMER Big Brother contestant Makosi Musambasi says she doesn’t regret her infamous hot tub romp in the 2005 series after all these years. She said: “I look at that 25-year-old Makosi and I think it was ingenious.”

Crude Em stuns ma

AFTER starring in The Inbetweeners and appearing on I’m A Celeb, Emily Atack has carved out a new career in stand-up comedy.

But the actor and presenter’s fruity brand of humour is not always well received by her mum, the singer and comedian Kate Robbins.

On the Leicester Square Theatre podcast, Kate said: “She talks about having it off a lot and that’s quite hard for a parent to listen to. She does a whole routine about having it off when you’re on top of a bloke. But apart from that, I’m very proud of her.”

Big Brother for Pete

E4’S Big Brother: Best Shows Ever this week screened the famous episode where Nikki Grahame delivered her “Who IS she?” rant.

Fans were thrilled, but not Pete Bennett, her fellow housemate and  winner of BB7 in 2006. He said: “Nikki is now always the main focus. Yeah, it bothers me. I wish they would plug me. I lift people’s spirits. I feel left out. I won the show, not her.”

But winning  doesn’t make you memorable. Just ask that Geordie bloke who won the year before you. You know, whatsisname.

must watch

WHAT? Page Three: The Naked Truth, C4, 9pm.

WHY? Documentary looks at the history of The Sun’s iconic Page Three as it turns 50, and hears from some of the favourite models including Rhian Sugden.

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