‘Cocaine Bear’ Snorts $2M In Thursday Previews – Box Office

‘Cocaine Bear’ Snorts $2M In Thursday Previews – Box Office

February 24, 2023

Universal’s R-rated Elizabeth Banks campy genre pic Cocaine Bear lifted $2M last night from previews at 3,000 theaters that began at 5PM.

The $30M-budgeted movie, in a weekend that will easily be dominated by Disney/Marvel Studios’ Ant-Man and the Wasp: Quantumania with an estimated $40M (-62%), is set to do in the high teens pulling in guys (62% last night) and the 18-34 crowd (who showed up at 72%) at 3,534 theaters.

Any overindexing will be a surprise. The pic already has alright exits with 82% from Rotten Tomatoes’ audiences and 4 stars on ComScore and Screen Engine’s PostTrak and 72% fresh from critics. Uni/Blumhouse’s winter horror hit M3GAN was 94% certified fresh from Rotten Tomatoes critics, 78% with the aggregator site’s audiences, a B CinemaScore and 3 1/2 stars on PostTrak. Last night’s ticket sales are higher than the $1.1M previews of Universal’s Violent Night (which opened to $13.4M and legged out to $49.8M stateside) and they’re just under M3GAN‘s $2.75M which turned into an $11.7M Friday, $30.4M opening.

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Cocaine Bear is inspired by a 1985 true story whereby cocaine went missing in Georgia forest after a drug runner’s plane crash, with a black bear gobbling the good. In the movie, the beast goes on a rampage taking out cops, criminals and hikers. WETA was involved in the CG creation of Cokey the bear, the main protag here.

Lionsgate is opening wide their faith-based title, Jesus Revolution, which already has five stars and 85% definite recommend on PostTrak. We heard that the studio pulled in an estimated $2M from Wednesday previews alone, largely from Cinemark venues. Lionsgate is reporting $940K from last night’s previews for an all lump some of $3.3M since Wednesday. Tracking had this Kingdom Story Company movie in the single digits, but it could potentially hit $10M at 2,475 locations.

Logline: In the 1970s, young Greg Laurie (Joel Courtney) is searching for all the right things in all the wrong places: until he meets Lonnie Frisbee (Jonathan Roumie), a charismatic hippie-street-preacher. Together with Pastor Chuck Smith (Kelsey Grammer), they open the doors of Smith’s languishing church to an unexpected revival of radical and newfound love, leading to what Time magazine called a ‘Jesus Revolution’.

While Ant-Man and the Wasp: Quantumania got juice from the Presidents Day Monday with $14.2M, discount Tuesday wasn’t so robust with only $7M this past week. Wednesday was $3.8M, however, yesterday only eased 3% for $3.7M getting the Peyton Reed directed sequel to a first week of $135M.


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