Annie Mac’s unusual pronunciation of kneading is nothing short of iconic

Annie Mac’s unusual pronunciation of kneading is nothing short of iconic

April 6, 2022

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Annie Mac revealed her obscure pronunciation of the word ‘kneading’ during Celebrity Bake Off on Tuesday night and we’ll never say it the same way again.

The DJ and podcaster, who was among the stars competing in the Stand Up To Cancer charity special, joined the likes of Ed Gamble, Example, and Matt Lucas in the tent.

For the technical challenge, the contestants were tasked with making six identical raspberry doughnuts, and Annie was keen to hammer her dough by ‘nedding’ it.

Yes, it looks like Nigella Lawson’s ‘microwavé’ has competition!

‘Maybe I should do a bit more nedding,’ Annie said. Talking viewers through the process, she continued: ‘You’re trying to get more air into it, so it’s less dense.

‘The only way you do that is by nedding it.’

Presenter Noel Fielding was rather amused by Annie’s unique take on the word and confronted her about it.

‘Word on the street is that instead of kneading dough you keep saying “nedding” dough,’ he said.

‘Just because I don’t know the baking lingo!’ Annie retorted.


‘In my opinion, it’s an upgrade,’ Noel replied. ‘Don’t let anyone else tell you otherwise.’

It’s safe to say viewers were a little stunned by Annie’s pronounciation, with one writing:  ‘Wait, Annie Mac pronounces “kneading” nedding?’

Others, however, were quick to share gifs of The Simpsons character Ned Flounders.

Each year, The Great Celebrity Stand Up To Cancer sees a host of celebrity bakers head to the tent, in an attempt to raise some money and cause some chaos in the kitchen.

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