US Open champion Emma Raducanu lands deal with iconic jewellery firm Tiffany & Co

US Open champion Emma Raducanu lands deal with iconic jewellery firm Tiffany & Co

September 23, 2021

BRITAIN'S tennis queen Emma Raducanu now has the jewels to match after naming Tiffany & Co for a sponsorship deal.

And it's sure to be just the Tiff of the iceberg as the history-making teen, 18, is suddenly one of the world's most in-demand sports stars.

Raducanu won £1.8million prize money at Flushing Meadows after her sensational run to victory from the qualifying rounds.

And now endorsements will flow in as smoothly as her groundstrokes streamed across the court to destroy all opposition at the US Open without losing a set.

She said on Instagram: “Very excited to join the iconic Tiffany and Co family as a House Ambassador.

"Being able to wear these special jewellery pieces over the past few weeks has been an honour!”

Raducanu was first clocked wearing Tiffany & Coat the US Open final, when the American luxury jeweller lent her jewels worth almost £16,000.

That included a pair of £4,475 pearl and diamond earrings, an £8,500 bangle, as well as a £2,750 crucifix pendant.

After her famous win, Raducanu then toasted her success at the high-society Met Gala, where she upped her bling game.

Standing on the red carpet alongside the like of Rihanna and Jennifer Lopez, the teen sensation didn't look out of place in a pair of Tiffany and Co earrings that cost £17,000 that matched her Chanel black sequin mini dress.

Just a few days later, it really was game, set and match when she was spied at London Fashion Week at a party thrown by British Vogue and Tiffany & Co wearing jewellery worth an astonishing £100,000.

That included a £37,000 Daniel Arsham designed earring and bangle combo that isn't available to Joe Public.

In teaming up with Tiffany & Co, Raducanu joins fellow ambassador Beyonce, and former endorsers, The Queen’s Gambit actress Anya Taylor-Joy and supermodel Kendall Jenner.

The first British female US Open winner since Virginia Wade in 1968 has also been linked with luxury car maker Aston Martin and Chanel, which comes incredibly just six months after she sat her A-levels in maths and economics.

Currently, Raducanu earns a combined £100,000 from deals with Nike and Wilson. But a contract with Tiffany & Co is likely to dwarf those agreements.

And it's clear her tennis earnings will soon be eclipsed by endorsements.

Tim Lopez, CSM’s director of global talent business, told Sky News: “From a financial perspective she can’t lose.


“She has done more than enough to catapult herself into the fame and the mind of the UK and I would argue actually a more global audience.

“So the stage is set for her to really capitalise from a financial perspective."

Raducanu is tipped to return to tennis action at the Indian Wells Masters next month.

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