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Sports clothing company looks to capitalize on nostalgia to win over fans
November 18, 2019
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The average sports fan tends to buy gear of their favorite team from the organization's official shop or from a brand like Nike or Adidas, but one company has veered left when everyone else is going right.
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Streaker Sports was founded by a few people who were itching for gear that the team shop or a big-name brand couldn't scratch. The so-called "purveyor of sports culture" brand has been capitalizing on fans' nostalgia and offering gear from leagues of the past like the American Basketball Association and the United States Football League just to name a few.
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"Three main reasons," Pete Lucchesi, a partner and creative director for Streaker Sports, told FOX Business when asked why get into the nostalgia business.