Gunners launch operation 'The Arsenal Way' as they hire consultancy firm to hold 'top-to-bottom cultural review of club'April 18, 2022
ARSENAL have launched a "top-to-bottom cultural review of the club"as they look fix off the pitch issues, reports say.
The plan, dubbed "The Arsenal Way", is happening behind the scenes and being led by senior figures at the Emirates, including technical director Edu.
The reports come as Arsenal attempt to arrest their downfall in form which has seen them lose three games in a row.
The Athletic report that the North London side is conducting a review of the culture of the club.
The project has already begun hearing from staff at all levels of the organisation in an attempt to identify what has happened over the past few years.
The Athletic's David Ornstein claims:"There is an acceptance that many factors Arsenal feel set them apart started to dissipate towards the end of Arsene Wenger's reign and during Unai Emery's period at the helm".
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The Gunners have reportedly enlisted the help of consultancy firm People-Made to help the review.
Their research will continue until the summer when the London-based company will report its findings and help the club establish a "cultural direction" in the years ahead.
Key figures at the club, including director Lord Harris, technical director Edu, chief executive Vinai Venkatesham, and chief commercial officer Juliet Slot are leading the project.
Manager Mikel Arteta and academy boss Per Mertesacker are also believed to be involved.
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Arteta's issues on the pitch may be more pressing after his side were beaten by Southampton, making it three defeats on the trot.
It has left fans fearing they could lose out on claiming the coveted 4th place despite an otherwise impressive season.
The Gunners had previously fallen to a 3-0 loss to Crystal Palace before losing 2-1 to Brighton.
But their Champions League hopes were given a slight lift over the Easter weekend as their rivals Tottenham also fell to defeat against the Seagulls.
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