Yorkshire Tea launches new brew that tastes like toast and jam

Yorkshire Tea launches new brew that tastes like toast and jam

September 22, 2020

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Calling all tea-lovers with a sweet tooth!

British favourite Yorkshire Tea has launched a delicious sounding new brew.

If you’re a fan of thick cut toast with strawberry jam and a cuppa in the morning then it might just be your ideal drink.

The new Yorkshire Tea Toast & Jam brew is a black tea with an underlying taste of toast crumbs and sweet jam.

You’ll find it in the tea aisle in a bright pink box available only at Asda.

The tasty beverage goes on sale on Thursday 24 September for £2.29 per pack of 40 tea bags – what a bargain!

You can try the tea with just water like a traditional fruit tea, but the brand recommends adding a splash of milk.

It will enhance the toast-taste.

Inventor of the brew, Kate Halloran, Tea Innovation Manager at Yorkshire Tea said: “Toast & Jam is a lip-smacking smattering of toasty, jammy loveliness.

“Perfect for mornings, it is a strong breakfast blend with all of the loveliness of jam on toast without the crumbs!"

She continued: “We wanted to create a tea that will send people into their day with a spring in their step and a smile in their soul.

“This new brew has been a long time in the making and I absolutely can’t wait for everyone to try it.

“We hope you love it as much as we do.”

Daily Star Online Lifestyle Editor Sophie Roberts tried the tea herself, but what was it like?

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Our verdict on Yorkshire Tea's Jam Toast brew:

When taking the tea bag out of the box, the sweet smell of jam hits you immediately.

I don't put sugar in my brew so was a little bit worried about how it would taste.

Thankfully, the flavours are a lot more subtle than you first expect.

At first sip, the jammy Yorkshire Tea is like the English Breakfast blend we know and love.

But after a few gulps, you get a toasty aftertaste.

It's like breakfast and a brew all in one – and we must admit, we love it.

So give the tea a try yourself and let us know what you think.

Is a toast and jam brew sacrilege or sensational? Let us know in the comments section below.

  • Food
  • Asda

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