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Walmart to launch long-awaited subscription service Sept. 15
September 1, 2020
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Walmart will debut its long-awaited membership program, Walmart+, on Sept. 15, which includes perks like unlimited delivery and fuel discounts.
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Under the retailer's new subscription service, which reportedly had been delayed multiple times due to the coronavirus pandemic, shoppers will receive unlimited free delivery on more than 160,000 items from stores (shoppers must spend a minimum of $35), fuel discounts and "access to tools" that are said to make shopping even faster, according to Walmart.
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The official launch indicates the retailer's investment in its e-commerce sector, which has seen exponential growth over the course of the pandemic. In the three months through June, the retailer saw a 79% surge in profits as more Americans ordered goods online while at home. E-commerce revenue spiked 97% from the same time a year ago, while sales at U.S. stores open at least a year rose 9.3%.