This chart shows why buying one day BEFORE Black Friday could be cheaperNovember 22, 2019
BLACK Friday is almost upon us but shoppers might find the best deals ONE day before sales start, according to new research revealed to The Sun.
Comparison website PriceSpy tracked how the prices of 1.2 million products changed in the run-up to, and the days after, Black Friday 2018.
It showed how the cost of in-demand goods started to creep up until November 14 – 9 days before Black Friday.
Prices then dropped until they reached their lowest point on November 22, with one day to go until the sales officially kicked off.
At this point, prices were 1.2 per cent cheaper on average than at the start of the month.
Black Friday fell on November 23 last year and prices were found to be only 1 per cent less expensive on the day itself.
Find our Black Friday deals pages
Looking to snap up a Black Friday bargain? Here's where you can find the best deals.
- Fashion and footwear
- Food and alcohol
- Home and garden
The graph shows how prices continued to rise over the weekend, becoming more expensive than their original price at the start of the month.
If trends follow the same pattern this time round, shoppers this year should stay alert for bargains from November 26.
Remember, just because something looks like a good deal, it doesn’t mean you can’t get it cheaper elsewhere.
We recommend always comparing prices before handing over any cash to make sure you’re getting the best deal for what you’re buying.
Vanessa Katsapa, PriceSpy's UK & Ireland country manager, said: "The early bird catches the deal when it comes to Black Friday shopping.
"Last year, the cheapest prices were available just before the shopping event and then became increasingly more expensive over the weekend."
Martyn James, consumer expert at Resolver, said: "Black Friday bargains are meaningless if you don't do your research beforehand.
"People panic buy but retailers are only really economical with the truth.
"Be a cynic, do your research and don't buy without price checking."
Which retailers have already launched their Black Friday sales?
BLACK Friday is two weeks away but these shops have already started knocking down prices.
- Carphone Warehouse
- Currys PC World
- The Entertainer
- House of Fraser
- New Look
- White Stuff
How to track prices ahead of Black Friday
The best way to make sure you're getting the best deal is to compare prices.
PriceSpy logs the history of how much something cost from over 3,000 different retailers, including Argos, Amazon, eBay and the supermarkets.
Once you select an individual product you can quickly compare which stores have the best price and which have it in stock.
To get the most out of the site, you can sign up for an account.
This allows you to create product lists and set price alerts for the product you want to track.
Idealo is another website that lets you compare prices between retailers.
All shoppers need to do is search for the item they need and the website will rank them from the cheapest to the most expensive one.
Like PriceSpy, shoppers can also set up price alerts so they won't miss out on when a product goes down in cost.
Another handy feature is Idealo shows current prices on offer in other countries across Europe.
If you're looking for a more historical price outlook, it's worth checking out CamelCamelCamel.
It only works for goods being sold on Amazon and works by letting users type in the URL of the product they want to investigate.
You can also set up price alerts so you'll know when what you're after drops in price again.
Some shops have already started their Black Friday sales early with sales of up to 60 per cent off.
If you're a bargain hunter, you might want to check out these Black Friday 2019 early deals and rumours including Pandora, Dyson and Now TV.
Before you spend your money on Black Friday, you should check out our best buy guides with Sun Selects.
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