This £2 lip product is Boots’ number one bestseller thanks to Love IslandJuly 28, 2022
Boots is this year’s Love Island beauty room stockist and therefore has some pretty good intel on the products currently flying off the shelves as a result of the ITV2 show – but can you guess what the number one beauty top-seller is at the moment?
Give up? It’s 17. Créme Lip, just£2 here. The lipstick has seen a whopping +125% surge in sales since being stocked in the villa, largely thanks to the likes of Paige Thorne and Gemma Owen wearing it. Though we haven’t been informed of the exact shades the girls wear from the ten available to buy, we’d hazard a guess that Paige uses the flattering pink Dust Rose while Gemma goes for something a bit more neutral like Pale Nude.
If you’re nosey and want to know the other products currently seeing a surge in sales, number two on the bestseller list also comes from 17: the Eyeshadow Palette in Glitter, £5 here. Sales for the palette have soared by +125% since featuring in the beauty room, while 17. Another Level Volume Mascara, £2 here, has seen an impressive increase of +70%.
These stats show quite the comeback for the nostalgic bargain makeup brand 17. For the uninitiated, it was the cool younger sister brand to high street favourite brand No7 at Boots, and provided us with all sorts of fun colour and glitter cosmetics as well as wearable everyday staples. Fans will remember that the brand was discontinued back in 2018 after being on sale for a whopping 50 years, but it’s thankfully back with a fresh new look – and is doing quite well, we can see.
A hair brand also features on the bestseller list thanks to Ekin-Su and her incredible tresses: OGX and its Renewing+ Argan Oil of Morocco pH Balanced Shampoo and Conditioner, £6.99 each here. The actress uses the oil from the same range to make sure her hair stays in tip-top, hydrated condition while exposed to months of hot Spanish sun.
Ekin’s hair has been receiving plenty of glowing comments from fans on Twitter these past few weeks, with many Love Island watchers keen to know all of her hair secrets once she leaves the villa and has access to her social media accounts.
“I want Ekin-Su’s hair,” tweeted one.
Another said: “Ekin-Su’s hair is all real omg never been more jealous,” while a third wrote:
“Ekin-Su is the only woman who can wear her hair down in a hot climate and still look smoking.”
A fourth added to the convo with: “Off-topic but Ekin-Su's hair colour is so gorgeous I need the details ASAP.”
Well, there’s no denying that the Love Island girls really are influencing our beauty buying this summer!
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