Strongbow fans can get free tattoo to celebrate cider brand’s new lookMay 25, 2023
Calling all cider fans!
Strongbow announced a cheeky new Tattoo Switchers service for any cider fans on May 25.
It means Brits with old Strongbow tattoos can get a fresh new look to mark the company's rebranding.
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It said goodbye to its iconic black and gold colour palette for the first time since the 1960s.
Callers went to Strongbow's support hotline to share their dismay over the makeover – especially those with ink.
One fan Dana said: "I'm absolutely broken-hearted that Strongbow have changed their image!
"After all, I had it tattooed on my arm. What in the world am I supposed to do now?"
The new service follows Strongbow's previous tattoo parlour pop-up in 2018, where Dark Fruit die-hard fans, like Dana, could immortalise their love for the fruity-flavour with permanent body art.
So to help its community of committed cider lovers, the nation's favourite cider teamed up with resident Tattoo Switcher and London-based artist to the stars, Emily Malice, to design three new and exclusive tattoos.
It's inspired by the rebrand which can be inked anywhere on their bodies (within reason).
Each design encapsulates Strongbow's vibrant new look and incorporates nods to the fruity flavours that have cultivated a superfan following, from Strongbow Dark Fruit to Original, Rosé, Cloudy Apple and the newest addition to the much-loved line-up, Strongbow Tropical.
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Marketing director Rachel Holms, said: "Strongbow, Dark Fruit has a real cult following – from people having cider themed birthday cakes, fancy dress outfits and perhaps most surprisingly, tattoos.
"For those superfans who showed their dedication with a tatt, and anyone else with Strongbow themed ink, we're really pleased to give them a chance to get kitted out with a fresh new look. Although we totally understand that many will still love the retro look."
Tattoo artist Emily Malice added: "Who doesn't love a tinny? I'm really excited to have teamed up with the cider makers to help some lucky fans with the more 'vintage' tattoos get tattooed with some cute new designs I've created, inspired by Strongbow’s modern new look."
Anyone with a permanent tattoo of Strongbow's original branding is eligible to apply for the Tattoo Switchers service.
So, what are you waiting for? DM @strongbowUK with a snap of your old body art now to be in with a chance of securing an appointment with Emily Malice. T&Cs apply.
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