FBN’s Cheryl Casone on Starbucks introducing pumpkin cream cold brew coffee and a new poll revealing how dedicated pumpkin spice fans are.
The early launch of Starbucks’ iconic Pumpkin Spice Latte has been credited with higher than normal foot traffic, according to a new report from Placer.ai, a retail location analytics firm.
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STARBUCKS PUMPKIN SPICE PRODUCTS RETURN TO GROCERY STORES
Pumpkin spice made its return on Tuesday, Aug. 25, and Placer.ai’s foot traffic analysis for the respective weekend showed that consumers were visiting Starbucks locations more often than they have been in the last six months of the coronavirus pandemic.
On Friday, Aug. 28, Starbucks had visits below 19.5% of its 2019 level and Saturday, Aug. 29 was below by 7.7% and Sunday, Aug. 30 was below by 6.2%, according to data from Place.ai’s year-over-year first weekend visit report for the pumpkin spice latte launch.
STARBUCKS CORONAVIRUS RECOVERY BEGINS AS MOST STORES REOPEN GLOBALLY
For comparison’s sake, Placer.ai said Starbucks’ “peak” foot traffic at the start of recovery was within 20.1% of what it saw in 2019, which reportedly took place the week beginning Aug. 17. The difference in foot traffic between the two periods has led Placer.ai to suggest that pumpkin spice is a large driver for increased store visits.