Primark release new sustainable jeans made from recycled bottles and they’re only £15June 22, 2021
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When it comes to shopping, let's face it we are all guilty of maybe over buying but equally we all like treating ourselves after working hard.
Over the past year sustainability has come into question with multiple brands turning to create more ethically sourced and release more environmentally friendly products.
The only downside we tend to find with these collections is that they come with a hefty price tag. In reality can we put a cost on helping our planet? But not everyone can afford to splash out on such expensive items which is why fast fashion brands are so popular.
We were therefore excited to see that high street giants Primark have just released a new range of skinny jeans with a sustainable twist, and yes you can afford them!
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The brand has partnered up with Unifi, Inc to work with their REPREVE Our Ocean® which is an organisation which cleverly recycles plastic bottles collected from our oceans and turns them into amazing fibres to reuse in garments.
This is done in a five step process that starts with collecting the plastic, then grounding the waste material, melting the remains into liquid polymer and spun to make the REPREVE fibre, processed into yarn and then made into the clothes we wear.
Of course we’re already on board just hearing the sustainability factor, but hearing the jeans come with a super affordable price tag of just £15 is music to our ears.
The REPREVE Our Ocean® jeans are made using 33% REPREVE Our Ocean® polyester, which is then blended with 58% cotton, 7% viscose and 2% elastane to create a comfortable stretch fit.
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Director of Primark Cares, Lynne Walker said: “We are so excited to collaborate with a partner as trusted and recognised in its field as REPREVE® for this, our latest denim launch.”
“We know that working with new partners to increase our use of innovative recycled materials plays a big role in helping us to expand the choice of fashion and products under our Primark Cares label.”
“This is all part of our goal to help our customers make more sustainable choices, at a price they can afford. Customers should expect lots more to come from Primark Cares in the next few months.”
In the range you will find a range of styles such as high waisted with drop down hems which come available in two denim washes, light blue and mid blue. At this price you can afford to buy both, so have a perfect pair come summer or autumn.
Each pair will be on sale from sizes four to 20 in order to continue the brand size inclusivity.
So the next time you’re wanting to give your denim a refresh, be kind to your wallet and the planet at the same time by investing in a pair of Primark’s new, sustainable denim range – it’s available to shop in stores from 21 June.
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