Pantone’s 2019 colour of the year is ‘living coral’December 6, 2018
Revealed: Pantone’s VERY woke 2019 colour of the year ‘living coral’ is inspired by endangered sea reefs and global political crises
- Colour institute Pantone has declared ‘living coral’ as its 2019 colour of the year
- It replaces ultra violet as the must-have hue and is set to sweep fashion world
- The colour is inspired by endangered sea reefs and global political crises
- Has been seen on the latest iPhones, Marc Jacobs clothing and ‘the sky at dusk’
Pantone has unveiled its latest colour of the year – and it may just be the most woke one yet.
The colour institute this week declared ‘Living Coral’, inspired by endangered sea reefs and global political crises, as its must-have hue for 2019 – replacing 2018’s Ultra Violet.
As seen on the latest iPhones, the designs of Marc Jacobs and ‘the sky at dusk’, the colour is an off-pink with a ‘retro vibe’ and a softer edge than its pastel and neon cousins – and it’s set to sweep the fashion world next year.
Laurie Pressman, the company’s vice president, considers this saturated orange base with a golden undertone not only warm and welcoming but versatile and life-affirming.
‘With everything that’s going on today, we’re looking for those humanising qualities because we’re seeing online life dehumanising a lot of things,’ she explained on Wednesday, ahead of the annual colour unveiling.
Supermodel Alex Wek (pictured at the Venice Film Festival in September) appears to be an early adopter of Pantone’s 2019 colour of the year, ‘Living Coral’
Vanessa Paradis (left, at the Cesar Film Awards in Paris, February) and Heidi Klum (right, at the Creative Arts Emmy Awards in Los Angeles, September) have both embraced the coral hue
This image released by Pantone Color Institute this week shows a swatch featuring Living Coral, which Pantone Color Institute has chosen as its 2019 color of the year
‘We’re looking toward those colours that bring nourishment and the comfort and familiarity that make us feel good. It’s not too heavy. We want to play. We want to be uplifted. It’s the emotional nourishment. It’s a big hug.’
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Pantone is a company that forecasts colour trends, analyses the psychology of colour and advises companies on colour for product packaging and brand identity.
Living Coral is ascending, Pressman said, at a time when bleaching due to climate change continues to rob actual coral reefs of their rainbow hues.
It also points to a long and painful slog of recent financial market scares and political crises to environmental chaos and the rise of social media, where saturated colour presides, Pressman said.
Bridesmaids star Ellie Kemper (pictured at the Primetime Emmy Awards, Los Angeles in September) wears a fairytale J. Mendel frock in a similar hue to Pantone’s colour of the year
Models at the DKNY show (left) and Poiret show (right) wearing Pantone’s Living Coral. Pantone is a company that forecasts colour trends, analyses the psychology of color and advises companies on colour for product packaging and brand identity
A model wearing a coral outfit from the Marc Jacobs spring 2019 collection during Fashion Week in New York, September 2018. Pantone Color Institute has chosen the color Living Coral as its 2019 color of the year, inspired by sea reefs and global financial and political crises
‘We’re seeing so much more saturated colour,’ she added. ‘That’s the influence of social media because people want things to stand out. This is definitely a color you see on social media.’
Officially, Living Coral is Pantone 16-1546, with the code referring to a colour’s level of lightness, hue and ‘chroma,’ on various scales.
Before Ultra Violet was chosen for 2018, there was Greenery the year before. In 2016, Pantone picked a duo for the first time: Serenity (a baby blue) and Rose Quartz (a light pink).
The selection process spans the year; Pantone’s experts travel the world in search of colour influences that have gained momentum, from the entertainment industry and travelling art collections to fashion and beauty trends, travel destinations and specialty shows for design and décor.
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