Marmite wants to hypnotise you into liking it

Marmite wants to hypnotise you into liking it

October 9, 2019

Most countries have a signature food that tends to be polarising among locals and visitors alike. The States has Spam, China has the century egg, France has escargot and the UK has its historical jar of tar-looking yeast spread.

Marmite is a brand that has carved out a niche by being divisive, with its age-old slogan being: ‘Love it or hate it.’

And they’re still playing on this feature.

Perhaps you can’t resist a bit of Marmite melted with butter on toast, or perhaps you think the paste is simply sin in a jar, no matter how much vitamin B-12 it packs. Well, Marmite happens to be recruiting those who fit in the latter camp.

The brand has put the call out for the UK’s biggest Marmite hater to reveal themselves.

Their new campaign, Marmite Mind Control, is set to involve a professional hypnotherapist using techniques to turn Marmite haters into Marmite lovers.

There will be five winners who will get to partake in the experiment, and only one will be titled Marmite’s Biggest Hate’.

On top of despising the stuff, applicants will be older than 18, and will have to answer the following questions:

If successful, haters will travel to London for the conversion experiment. *shudders*

Entries are now open. Be sure to get them in by 12pm GMT on October 31, 2019.

To enter, visit

This isn’t the first time Marmite have tried something a little bonkers. In April this year, the brand released a Marmite Peanut Butter, blending the classic savoury taste of Marmite with a dollop of smooth PB.

For Christmas last year, Iceland paired an unpopular veg with the sometimes-unpopular spread and launched Marmite brussels sprouts.

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