Kim Kardashian’s hair stylist launches an ‘instant effects’ mask that claims to make every woman feel like J.Lo

Kim Kardashian’s hair stylist launches an ‘instant effects’ mask that claims to make every woman feel like J.Lo

February 26, 2021

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From Kim Kardashian’s famous wet-look waves to Jennifer Lopez’s Super Bowl blow-out, celebrity hair stylist Chris Appleton has made headlines over the years for creating some of the most iconic looks on our favourite A-listers.

Most of us could only dream of having hair that looks that expensive – but now these dreams could be a reality, as Chris has announced his first-ever hair product in collaboration Color Wow, appropriately named Money Masque.

Chris, who is Global Creative Director of the brand, has created a one-of-a-kind hair mask that aims to give real women luxury results in just one sitting.

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“Myself and Color Wow wanted every woman at home to feel like JLo, and feel their absolute best – and it starts with great-conditioned hair,” Chris says.

The Money Masque, priced at £38.50, is already available to purchase in the US, and it’ll be available in the UK from colorwowhair.com from March 25th.

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The product is made up of Mediterranean-derived ingredients such as blue sea kale, a hydrolysed vegetable protein complex and a sea kelp and algae blend, which helps to hydrate, strengthen and nourish dry or chemically-processed hair.

So what makes this mask so different to others?

Aside from its unusual, cloud-like appearance and ocean-breeze scent, Color Wow’s Money Masque has been specially formulated to absorb deep into the hair cuticle – giving you instant results.

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While Chris explains that most hair masks sit on the surface of the hair, potentially making it get greasy quickly, he “wanted a product that absorbs right into the cortex and into the cuticles of the hair, adding nourishment and strength”.

“Something that really went beyond conditioning,” he adds, “making your hair feel good when you dried your hair or even if you left it to dry naturally. You’ll see the difference in the texture instantly.”

And he isn’t lying – the fast-working mask only needs to be left on the hair for 3-5 minutes.

“Because the ingredients are formulated the way they are, there’s no need to leave it on for an excessive amount of time,” Chris says.

Much of the beauty community were surprised that Appleton’s first launch with Color Wow was a mask and not a styling product, as he’s commonly hailed as “the king of products”, but Chris says there’s good reason for that.

“Anyone that knows me knows I like a lot of product to create the texture and the foundation that you need for great-looking hair,” Chris explains. “We effectively put this into a mask to not only get all the nourishment and conditioning effects that you need in your hair, but you also get a great performance when you style it.”

If you’d like to get expensive-looking hair in a hurry, Color Wow has a waiting list for UK fans here.

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