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Hunters, fishers turning to Kentucky native's app for outdoors community
November 16, 2020
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With more people reconnecting with the outdoors as the coronavirus pandemic eliminates many indoor activities, GoWild, an up-and-coming app for hunters and fishers, wants to help users of all skill levels grow and connect.
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In fact, GoWild saw a 44% increase in searches for gear in March when lockdowns began, and that demand has remained high, GoWild CEO Brad Luttrell told FOX Business. GoWild is about to reach 60,000 active members and hopes to hit 100,000 by the end of 2020.
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Luttrell, a Kentucky native who grew up hunting and fishing, was frustrated by a lack of beginner resources when he tried to get into whitetail deer hunting after college. He gathered three friends with backgrounds in business and tech in his basement to talk solutions, and GoWild was born in 2016.