Coronavirus driving outdoor holiday decoration crazeNovember 27, 2020
National Retail Federation predicts record-high holiday spending in 2020
National Retail Federation CEO and President Matthew Shay on why his organization is so optimistic going into this year’s holiday shopping season.
The coronavirus pandemic a turbulent election and economic devastation seem to be driving more people to deck the halls earlier this year, even though the holiday spirit might look reimagined.
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For the holiday decorating company Christmas Decor, inquiries for light and display installations began rolling in around April, a phenomenon that the company hasn’t seen since its inception.
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“People are looking for something to feel hopeful about and they want to feel good,” Christmas Decor President Brandon Stephens told FOX Business. “People have been cooped up in their homes, and they're just they're looking to make it a little bit more festive — a little bit more tolerable.”
The company’s franchises have seen business up 15% to 20% compared with last year, with crews running at full steam to meet the demand of “frantic lighting” trends.
Christmas Decor’s professional lighting and display services cater to the resolve of what many are turning to amid the pandemic- adding a little light to a dark year. According to Stephens, holiday light presentations are a luxury that many people can afford this year after cancelled vacation plans or conventional activities like going to the movies or dining out.
“It’s evident that many people haven’t had a great year and want to at least finish the year strong with a little bit of happiness,” Stephens said.
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And this year, splurging on outdoor decorations is the new way to display holiday spirit against new restrictions on social gatherings and traditional rituals with family and friends.
Oriental Trading, the nation’s largest party supply and holiday decoration retailer and wholesaler, has made a business out of personalized yard signs alone this year, according to CEO Steve Mendlik. Custom letter designs grew in popularity for those looking to spruce up their front lawns alongside virtual graduations and social distanced birthday parties. It came as no surprise that the holiday season would further drive the demand.