Clint Eastwood Wins $6.1 Million In A Lawsuit Against A CBD Company That Used His Photos In AdsOctober 8, 2021
Clint Eastwood found himself on the winning side of a lawsuit he launched against Lithuanian cannabis company, Mediatonas UAB, that he alleged used his likeness to promote their line of CBD gummies.
The legendary actor and the company that owns the rights to his likeness, Garrapata, originally filed a series of lawsuits in July 2020 against several cannabis retailers. At the time, TMZ reported that court documents alleged the companies was using fake photos and interviews to make it seem like Clint was endorsing their products.
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For example, one advertisement made it appear as though Clint promoted the products on The Today Show by altering a real image of the actor appearing on the show.
However, Clint claimed he’d never heard of the companies let alone endorsed their products before the online ads were brought to his attention. As such, Clint says in the lawsuit that the cannabis retailers are “online scammers” who are trying to trick potential customers into believing Clint uses and endorses their products.
Now, Clint has successfully won one of the lawsuits after one of the cannabis retailers, Mediatonas UAB, failed to properly respond to the case. TMZ reports that a judge determined they must pay the actor $6.1 million in damages, which includes $95,000 to cover Clint’s legal fees.
In addition, Mediatonas UAB is also prohibited from using the actor’s name and likeness in any sort of advertising campaign moving forward.
Castanet reports that Clint also has another ongoing lawsuit against ten cannabis companies. In the second suit, the actor alleges the companies used programming code to incorporate his name into metatags, which directed people searching his name to the cannabis retailers’ websites. He denies every even trying their products.
Clint isn’t the first actor to sue a company for using their likeness to push cannabis products. Earlier this year, in the summer, Sacha Baron Cohen filed a lawsuit against Solar Therapeutics Inc., an American cannabis company, after they released a billboard falsely claiming that he endorses their products, The Growth Op reports.
The billboard showed the actor dressed up as his character from Borat dawning a thumbs up, with the words “It’s nice” in quotation marks. Following a cease-and-desist letter sent in April, Solar Therapeutics Inc. took down the billboard, but the actor chose to pursue further legal action.
Sacha’s lawyer, David Condon, stated at the time that the actor would “never would participate in an advertising campaign for cannabis, for any amount of money,” as he believes it would compromise his image. The lawsuit is ongoing.
Sources: TMZ, TMZ, Castanet, The Growth Op,
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