Bob Marley’s family to launch the first celebrity magic mushroom line

Bob Marley’s family to launch the first celebrity magic mushroom line

June 24, 2021

After the entertainment industry has gone wild for “wacky tobaccy,” late reggae icon Bob Marley’s family is getting in on a ‘shroom boom.

The family’s Marley One brand will launch a line of psychedelic mushroom products later this year in legal markets, such as Jamaica, in partnership with Silo Wellness.

Touting itself as the first celeb-backed ‘shroom line, Marley One will first launch with non-psychoactive mushroom wellness products. The non-trippy products are made with “functional mushrooms” — as opposed to the psychedelic ones — which have already been a trend in the wellness space.

The move comes on the heels of a cannabis craze that has had celebs including Snoop Dogg, Jay-Z, Willie Nelson and Seth Rogen launching their own lines.

Following all the weed wackiness, investors have more recently been betting on psychedelics. This month, a Peter Thiel-backed psychedelic start-up began trading on Wall Street. Mike Tyson, who’s also become a cannabis entrepreneur, recently said that after taking psilocybin — aka “magic mushrooms” — “my whole life changed.”

The Marley One mushroom products will also include gummies, capsules and cosmetics.

Marley’s widow, Rita Marley, said in a statement: “We know Bob would be proud of what we’re building… Our family has always revered the ancient history and transformative potential of nature’s gifts.”

Marley’s Miami-based daughter, Grammy-winner Cedella Marley, is CEO of the Bob Marley Group of Companies. Silo Wellness is headed by CEO Douglas K. Gordon.

Silo Wellness calls itself a “spore-to-door” company, with products already including a psilocybin nasal spray. It also facilitates “psychedelic retreats” in Jamaica, and “ketamine-assisted retreats” in Oregon.

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