Asda brings in huge changes to four stores – is your local branch affected?

Asda brings in huge changes to four stores – is your local branch affected?

June 16, 2021

Asda outline their latest safety measures during the pandemic

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Supermarkets such as Asda have made lots of changes to try and cut back on waste. More Asda shoppers will now be able to pick up groceries with less packaging.

This is because the retailer will roll out its refill proposition to more stores across the UK by the end of the year.

How does it work?

Refill stations will be located in stores and contain essential groceries such as cereal, rice and pasta.

Shoppers will need to bring their own reusable containers to fill up on the items without the need for extra packaging.

The scheme was first trialled in Middleton last year and will soon be available in more locations.

Shoppers will be able to get groceries from many of their favourite brands as Asda works with some big companies.

Asda has teamed up with Unilever and household favourites such as Yorkshire Tea, Kellogg’s, Napolina pasta and Tilda rice will also be available.

Refill stations will encourage customers to reduce, reuse and recycle their supermarket packaging.

York is set to open in October with 18 standalone bays featuring more than 70 products.

This location will be the largest refill store to date.

Nine bays will be put in place in the Milton Keynes stores from December.

In August, the first refill stations in Scotland will be introduced in the Glasgow Toryglen store and bays put into the Rugby store in the same month.

All four stores will feature Persil, Radox, Simple and Alberto Balsam products from Unilever in stainless steel reusable bottles, as well as a range of own-brand products.

Director of Commercial Sustainability at Asda Susan Thomas said: “We know that reducing packaging waste matters to our customers and they have embraced the refill options available at the Middleton store, with many of the products available already exceeding expectations.

“Our ultimate goal is to make refill and reuse a part of every Asda shopping trip and to achieve this we have to make it easy, accessible and affordable for all our customers to shop this way.

“Middleton was a great introduction to how customers engage with refill products and we are now looking to accelerate these learnings by trialling different refill options in more stores to understand which aspects can potentially be developed further.”

The rollout comes as part of Asda’s plans to become more sustainable in stores.

Unilever UK & Ireland’s Executive Vice President & General Manager Sebastian Munden said: “Asda shares our ambition and urgency to tackle plastic pollution, so it’s great to scale up our partnership with them and continue to test different refill models in their stores.

“Including our first ever trial of reusable stainless steel bottles which are available pre-filled on shelf and then dropped off in-store once used.

“By testing and learning what works best in-store, we can understand how to make it as easy as possible for shoppers to make sustainable choices, whilst still using the brands they know and love.”

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