The Weeknd’s Givenchy Super Bowl Look Took More than 250 Hours to Create

The Weeknd’s Givenchy Super Bowl Look Took More than 250 Hours to Create

February 8, 2021

The devil works hard, but Matthew Williams in his eight months at Givenchy has been working even harder. With a coterie of famous friends composed of the biggest and boldest names in entertainment, it’s no surprise that his designs for the house would end up in front of 100 million eyes on one of the most visible stages in the world: the Super Bowl.

Williams outfitted Abel Tesfaye, a.k.a. The Weeknd, for the LV halftime show in a custom “Givenchy version of his signature ’70s look,” according to the designer. This, of course, follows a Givenchy by Matthew Williams look on Lady Gaga that arrived at the Capitol for the presidential inauguration last month. Williams has a knack for being right on the nose of the current zeitgeist.

The Weeknd sparkled under the lights of the Raymond James Stadium in Tampa, Florida, in an elevated version of his now-signature bright red jacket. We’ve come to be acquainted with it over the past year throughout his After Hours album era. Fully hand-embroidered and covered in thousands of ruby crystals placed one by one by four petites mains (haute couture seamstresses), this iteration of the jacket realized by the Givenchy Haute Couture Atelier in Paris took more than 250 hours to complete, with all meetings and fittings conducted via Zoom between Williams and his team due to COVID-19 restrictions.

Worn over a black cotton poplin shirt and wool trousers accessorized with a skinny black leather tie and black-and-white derbies, the “Blinding Lights” singer cut a sharp tailored figure against a night sky lit up by fireworks. “It’s truly an honor to have dressed The Weeknd for his incredible Super Bowl show,” said Williams. “To me, fashion is all about infusing what you wear with a unique personality, and The Weeknd brought his look to life with his energy, character, and sense of style.”

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