Levi's Launches Denim Buyback Initiative SecondHand

Levi's Launches Denim Buyback Initiative SecondHand

October 6, 2020

Levi’s has launched a new buyback program in the U.S. called Levi’s SecondHand, the American denim company’s latest effort towards a more eco-friendly business.

The new program will allow customers to trade in old pieces in exchange for a gift card. Clothes received go up for sale on the company’s website where customers can make purchases directly. Chief Marketing Officer of Levi’s Jennifer Sey stated, “repurposing and repairing clothes require minimal additional energy input, no water, and no dyes to make more jeans.” He added, “buying a used pair of Levi’s jeans through SecondHand saves approximately 80 percent of the CO2 emissions and 700 grams of waste compared to buying a new pair of Levi’s jeans.” Levi’s partnered with e-commerce tech start-up TROVE to facilitate logistics and backend operations for the program. TROVE founder and CEO Andy Ruben emphasized how implementing an infrastructure for second-hand clothing was “the single biggest move” that a supply chain could embody for better sustainability.

Levi’s SecondHand is currently available on the label’s dedicated website, ranging from approximately $30 – $150 USD.

In case you missed it, check out Levi’s Vintage Clothing’s Halloween-themed trucker jacket and 501 jeans.
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