Kate, Camilla & Charlene bond over ‘affluent and renowned’ jewelleryDecember 10, 2022
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Queen Camilla, 75, is never seen without her Van Cleef & Arpels bracelet, which costs a whopping £3,950. Describing the bracelet, which is made of 18ct gold and agate, Selfridges said: “Feeling lucky? Well, you will be with this Vintage Alhambra bracelet from Van Cleef & Arpels by your side.
“Designed with the brand’s first iconic Alhambra design – a four-leaf clover (that’s practically overflowing with luck) – each agate motif is bordered with delicate beading and linked on a fine cable chain.
“Handcrafted in yellow-gold, it will sit perfectly alongside the matching necklace while doubling your luck in the process…”
Other royals have been seen wearing the high-end jewellery brand, including Kate Middleton and Charlene, Princess of Monaco.
Daena Borrowman, the PR, Social and Digital Marketing Manager at jewellerybox spoke exclusively to Express.co.uk to explain why the Royal Family loves this brand so much.
She said: “Since its founding, Van Cleef & Arpels has been connected with the affluent and renowned. From film stars such as Blake Lively to royals – Kate, and Camilla, the cream of the glitterati has never been far from the French Maison’s front door.
“In fact, Van Cleef & Arpels has also been a favoured jeweller for royalty, earning the title of patented supplier of the Principality of Monaco.
“Van Cleef & Arpels have a long and illustrious history of creating some of the most magnificent high jewellery imaginable, but the parties it puts on for its VIP clientele (and, sometimes, lucky members of the jewellery press) are as spectacular.”
According to the expert, this luxury high-end brand represents three important things for the Royal Family.
She explained: “Jewels are artefacts that frequently have symbolic implications for their wearers – for royals, position, power, and identity — and hence have unique stories to tell.
“Royals have worn Van Cleef & Arpels for centuries, to exhibit their noble status. For royalty, the historical importance of Van Cleef & Arpels stems from the brand’s talented hands of true craftsmanship, and their expertise in diamonds and gems adorning royals’ necks with the highest and finest quality of stones.
“The story behind a collection is almost as crucial to Van Cleef & Arpels as the diamonds themselves. While jewellers usually design around the diamonds presented to them, the French Maison’s creative process nearly always begins with a tale.
“They give their diamonds soul with these stories. It’s a formula that works wonderfully and is now anticipated by clients. While the brand’s audience has various ethnic origins and preferences, they all appreciate ’embarking on a voyage of narrative’.”
According to Ms Borrowman, the Queen Consort is “head over heels” for Van Cleef & Arpels.
She suggested: “Queen Camilla is very fond of the brand. In fact, before King Charles’ accession, she already owned a splendid collection with her favourite set being Van Cleef & Arpels’ signature Magic Alhambra collection.
“Frequently seen with her blue and gold Alhambra bracelet, the emotional value the jewellery holds to the British Queen is unclear, however, it is very clear she is head over heels for the brand.
“From her beloved Lucky Animals range brooches, of which she owns the dog, owl, rabbit, squirrel and hedgehog pins, to the emerald and ruby earrings, Camilla is frequently spotted wearing Van Cleef & Arpels and is not the only royal with a soft spot for the brand.
“Kate, Princess Charlene of Monaco, Grace Kelly and many other royal women flaunting the unique designs the brand is offering.”
Van Cleef & Arpels as a brand has the perfect formula for designing their jewellery which explains their success, according to Ms Borrowman.
She clarified: “The brand’s creative collections catch the light and decorative aspect of jewellery and, combining the beauty of cultural influences and nature, bring the aesthetic to the same impeccable level of quality of the materials.
“As a result, when compared to other fine jewellers, Van Cleef & Arpels have a more colourful and lively brand that upholds the brand’s name and status, which is why royals are so into them.”
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