I'm a fashion lover – why the clothes you order never fit, the special tricks brands secretly use

I'm a fashion lover – why the clothes you order never fit, the special tricks brands secretly use

May 27, 2022

A FASHION lover has revealed the secret trick brands use to make their clothes look amazing on models.

Online shopping is all fun and games – until you try the garments on and they fit nothing like what you had expected.


We've all had an occasion where we've ordered a dress online, imagining ourselves looking like a million dollars – only to then feel like a rather sad sack of potatoes.

And turns out there is a very good reason behind it.

Sharing a video on TikTok, one fashion lover revealed what clever methods clothing brands will use to make the outfits look amazing on models.

The clip, which has since taken the internet by storm, racking up more than a whopping 6.8 million views in just two days, the TikTok user Mariam had inserted footage of a photoshoot.

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The stunning mode was wearing various outfits, all of which looked amazing and flattering on her.

But upon turning around, viewers were quickly came to learn why.

The secret behind the figure-hugging garments that seem to fit like a glove is clips.

''They use clamps in photo shoots to make it look good and fit on the model,'' Mariam revealed.

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By tightening the material and pulling it together, it gives for a more fitted look.

One such clip, showed the model grabbing the behind of her dress and using a clip for the excess material – one simple trick and her waist was snatched in seconds.

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Another revealed the gorgeous fashion model using the same hack to tighten her denim shorts.

Not only did this made the waist tiny but also gave her bum an even more flattering appearance.

Some shocked, some claiming they were already aware of this, viewers took it to comments to share their thoughts.

''They are def hearing from my lawyer….'' wrote one unhappy fashionista.

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Another said: ''Whenever I see this model on sites I already know it ain’t gon look right in me anyway [sic] [crying emoji].''

Someone else explained: ''no, they sometimes shoot bigger clothes because that’s what’s available so she isn’t wearing her actual size sometimes in shots.''


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