I’m a colour psychologist – the exact shade you should paint your door to make more money on your house

I’m a colour psychologist – the exact shade you should paint your door to make more money on your house

May 11, 2022

FIRST impressions count – so it makes sense to make sure your front door looks the best it can for any visitors or potential buyers.

A colour psychologist has revealed the paint shade you pick for your home’s door can affect how much money you make when you sell it.

Tash Bradley, home decor brand Lick’s Director of Interiors and Colour Psychologist, said: “The exterior of a house plays a huge part on how you feel and interact within your space. 

“If you’re selling your home, you want the first glimpse to fill your potential buyers with joy.

“Think about how a buyer would feel when they see your front door, what emotion does it spark? 

“Colours are a powerful way of delivering emotion and selecting the right colour can really make an impact, and tell a story about what’s to come inside.”

So what colour do the experts advise you choose to make the most money? Well it depends on the type of impression you are trying to leave.

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Here, Tash reveals what your front door says about you…

Pale blue

  • Easy going
  • Family vibe
  • Relaxed
  • Approachable

Dark blue

  • Peace
  • Tranquillity
  • Intelligent

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  • Colour of sunshine
  • Happy, warm
  • Friendly, welcoming 
  • Perfect host


  • Creative
  • Outgoing
  • Welcoming
  • Nurturing
  • Mischievous


  • Elegant
  • Classic
  • Strong sense of style
  • Mystery


  • Feeling of safety
  • Relaxed 
  • Wholesome home 


  • Stand out
  • Commands attention
  • Passionate


  • Peaceful 
  • Calm

Tash’s top six tips for choosing the right colour for your home’s exterior: 

  1. Your front door colour gives an indication into the personality who lives inside. You want your front door to welcome you home and to greet you with a smile. Currently, pale pink and lilac tones are very on trend channelling a fun, youthful vibe, full of energy
  2. Be wary of grey tones for your front door as the colour can lack personality and make the property feel a little aloof
  3. Choose a colour that compliments the other tones and materials of your home exterior. Take into consideration the brick colour, windows and shutters, letter box and also the style of your front door. Lick offers a convenient colour consultation service with one of their experts that can help you achieve your desired look
  4. When painting your exterior garden walls and front door, consider them as an extension of the rooms you are in.  Does the colour palette in your garden work with the one in your kitchen? You are ideally looking to create a consistent flow within the space
  1. For structural features, look at your surroundings. I love to take inspiration from nature so for example, soft blue to reflect the tones of the sky (Blue 01/04) or greens to blend softly with the surrounding garden or field (Green 09/02)
  2. Look at your plants for inspiration! Lick’s Pink 04, Red 03 and Yellow 02 can all bring new life to your outdoor space

Polly Ogden Duffy, Managing Director at John D Wood & Co. added: ‘’First impressions count. 

“In fact, most buyers will make a decision in the first few seconds of seeing your home about whether they want to see inside. 

“That’s why an inviting entrance is key to maximising the sale price of your property. 

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“It also helps to secure viewings of your home, ultimately giving you the strongest chance to secure the best price for your property.

“A fresh coat of paint, teamed with existing door fittings gives the impression of a well-cared for home and is quick and easy to do. 

“Buyers are making a lifestyle choice when they make their property purchase so the less they have to change the more appealing for most! If you want to go all out, add a year-round wreath.’’

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