Hailey Baldwin Files a Trademark for Bieber Beauty to Launch Her Own Line Of CosmeticsApril 16, 2019
Hailey Baldwin might be launching her own cosmetics line in the near future.
The 22-year-old model filed trademark paperwork for “Bieber Beauty” on April 10 with the intent to launch “beauty and cosmetic products” according to paperwork obtained by PEOPLE from the United States Patent and Trademark Office. She has also already filed to register “Hailey Bieber,” her newly married name, in October 2018 with the intent to launch a clothing line.
Baldwin is currently a global ambassador for Bareminerals, so she likely would not officially announce her own makeup brand until the contract ends.
The model, who got engaged to Justin Bieber in July 2018 and secretly married him at a N.Y.C. courthouse in September 2018, officially changed her last name from “Baldwin” to “Bieber” on social media two months after the couple said “I do.”
The name change came just one day after Baldwin was spotted at Levi’s new Time Square Flagship store opening in N.Y.C. wearing the brand’s iconic trucker jacket with her new married last name splashed across the back.
However, Baldwin and Bieber aren’t in any rush to hold a religious ceremony after their courthouse wedding, a source told PEOPLE.
“They’ve been figuring out the perfect time to do it, and they both feel like the sooner, the better,” the source close to the couple said. “They’re still figuring it out.”
“They’re working with the schedules of all their friends and family to make sure they can be surrounded by the people they love,” the source added. “There’s no real rush. They’re already legally married, but they’re very excited about throwing a celebration with their loved ones.”
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