Gucci X The North Face Is HereDecember 22, 2020
The great outdoors is getting a dose of Gucci with the Italian megabrand's newest collaboration with The North Face. Complete with a campaign that recalls the '70s, Creative Director Alessandro Michele created a collection of ready-to-wear, accessories, luggage, and even tents and sleeping bags fit for an actual outdoor romp or a very luxe at-home camping session.
The North Face x Gucci Collection aligns with both brands' commitments to go green. In addition to the clothes and accessories, some of which use ECONYL®, a nylon fabric that's sourced from fishnets, carpet, and fabric scraps, even the packaging has been considered. The garment bags and pink boxes are recyclable and come from sustainably managed forest sources. The packaging is even designed with handles, so no shopping bags are necessary when fans pick up the goods in-store.
As for what will be in-store (the collection will debut in China), the collaboration includes The North Face's signature puffers, with everything from oversized coats and skirts getting the goose-down treatment. Lighter options include silk bowling sets, skirts, and dresses as well as the requisite streetwear-approved (and hypebeast coveted) T-shirts, sweatshirts, and fleece jackets. Continuing Gucci's tradition of bending gender norms, the collection includes a gender-neutral hiking boot with a big, bold The North Face x Gucci logo.
Adding to the hype will be the collection's rollout, which is limited to specific stores and special pop-ups called "ephemeral Gucci Pins" — with a small selection available on Gucci's website, including online exclusives. Hong Kong, Shanghai, London, New York, and Milan are all getting special Gucci Artwalls to celebrate the launch, too, giving anyone obsessed with The Grand Budapest Hotel and, well, any Wes Anderson film a perfect Instagram backdrop.
Anyone looking to craft a wishlist or just escape into the Swiss Alps for a few minutes can check out Gucci's video for the collection, directed by Daniel Shea and set to the sweet sounds of Creedence Clearwater Revival. Even the song has special significance. Before it was a global behemoth, The North Face was a humble shop in Berkeley, CA, right next door to CCR's practice space.
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